Enable your marketing team to target granular audiences and measure real-world outcomes
Supported syncing
| Type | Description | Supported Sync Modes | API Reference |
|---|---|---|---|
| Segments | Sync data from any source to Xandr segments | Add, Remove | Segments docs |
For more information about sync modes, refer to the sync modes docs.
Connect to Xandr
Go to the Destinations overview page and click the Add destination button. Select Xandr and click Continue. You can then authenticate Hightouch to Xandr.
To get started with the Xandr API, you need to request access by contacting the Xandr support team. For more information, read the Xandr API docs.
Before configuring your Xandr destination, you will need to follow these steps to generate private and public keys. After generating your keys, register your public key with your Xandr account.
Enter the following required fields into Hightouch:
- Username: Enter your username.
- Member ID: Enter your member ID.
- Public Key Name: Enter the name of the public key.
- Private Key: Enter your private key
Sync configuration
Once you've set up your Xandr destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Xandr destination you want to sync to.
Syncing segments
Sync data from any source to Xandr segments.
Record matching
To match rows from your model to segment in Xandr, you need to select a model column and corresponding Xandr field. You can match on any of the following Xandr fields:
- Xandr ID
- Extended ID
- External ID
- Device ID
- IFA
Field mapping
Hightouch lets you sync segment fields via field mapping. You can map data from any of your model columns to the default segment fields. Ensure your model columns data types match the data types of the fields you want to sync to.
Tips and troubleshooting
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.