Sync your first-party audiences with data Dynata data and insights solutions to
better measure, evaluate, and optimize advertising effectiveness in critical
areas of your media to see how a campaign influences consumers at all levels of
the purchase funnel.
This integration requires prior approval from the Dynata team and the Hightouch
team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly
with your Dynata rep who will verify approval. Once we have confirmed, we will
unlock the integration for you to connect.
To connect, input the following provided by your Dynata rep:
To identify which users to add or update in an audience, select model columns
and the corresponding Dynata fields. You can match on any of the following user
fields:
Unique ID (required for de-duping)
Email (SHA256)
Phone (SHA256)
MAID
IP address
First name
Last name
Address1
Address2
City
State
Postal code
Zip4
Country
Increase match rates in Dynata by enabling Match Booster.
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Dynata's audience.