Learn about the offerings under the Match Booster product line.
Audience boosting
Match Booster supports boosting the size of your first-party audiences across walled gardens, DSPs, SSPs, CTV platforms, and publisher direct destinations.
Overview
Match Booster supports boosting the size of your first-party audiences by matching more of your first-party customer records to users across ad platforms. Hightouch can match audiences across a number of different record types, including consumers, B2B buyers, households, and devices.
Use cases
- Custom Targeting: increase audience size to avoid over-bidding on a small segment
- Suppression: better suppress ads on existing customers or low-likelihood audiences
- Lookalikes: increase precision of seeds for lookalike audiences
- Bid Optimization: increase the accuracy of audiences used to modify bid strategies for new vs returning customers
- Offer Optimization: increases the accuracy of the qualified audience for special offers, pricing, and discount offers, like loyalty members who qualify for discounted hotel rates on search platforms
Conversion event boosting
Overview
Match Booster supports boosting the match rate of online and offline conversion events that you send to ad platforms, improving attribution accuracy and conversion optimization.
Note: Conversion event boosting does not cause the same event to be sent into the ad platform multiple times.
Use cases
- Attribution and measurement: match more conversions to ad impressions and clicks, improving the accuracy of attribution and incrementality measurement
- Budget allocation: improved attribution enables ad platforms to make better budget allocation decisions across ads, ad groups, and campaigns
- Conversion optimization: improve ROAS by feeding better training data to the ad platform’s AI systems responsible for predictive targeting, dynamic creative optimization, and automated bidding
Anonymous visitor boosting
Overview
Match Booster supports boosting of anonymous visitors via IP addresses. You may be collecting user events and their associated IP addresses, even if the user does not provide personally identifiable information like emails and phone numbers. Hightouch’s anonymous identity graph can identify the most common emails and device IDs associated with an IP addresss using a reverse IP-lookup, and send those identifiers to ad platforms to improve the size of your web retargeting audiences.
Note: Hightouch rigorously cleans observed linkages between IP addresses, HEMs, and MAIDs to eliminate public locations.
Use cases
- Web retargeting: retargeting anonymous visitors to your web properties
CTV device boosting
Overview
Match Booster supports boosting audiences to them across Smart TV devices like Roku Advertising, LG Ad Solutions, Samsung Ads, and Vizio Ads. Most connected TV (CTV) devices rely on CTV IDs and IP Address matching to target viewers with ads. Hightouch’s identity graph translates your first-party identifiers into these identifiers to increase the number of people and households you can target for your CTV direct campaigns.
Note: Hightouch rigorously cleans observed linkages between IP addresses, HEMs, and MAIDs to eliminate public locations.
Use cases
- User acquisition: acquire new app installs and subscribers through personalized ads targeting and more effective suppression
- Subscription upsell: upsell customers from a free to paid tier on your CTV application
- Tune-In: drive consumers to your app to tune-in to specific shows, movies, or live events by displaying native ads on the Smart TV homescreen and explore pages