Empower your marketing team to match audiences across LiveIntent's publisher network for targeting and suppression.
Supported syncing
| Sync Type | Description | Supported Sync Modes | API documentation |
|---|---|---|---|
| Custom Audiences | Sync data from any source to an LiveIntent list as user identifiers | Upsert | Custom Audience |
For more information about sync modes, refer to the sync modes docs.
Connect to LiveIntent
Go to the Destinations overview page and click the Add destination button. Select LiveIntent and click Continue.
You can connect to LiveIntent with either an API Token, or a username and password. Contact your account team at LiveIntent for credentials.
Sync configuration
Once you've set up your LiveIntent destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the LiveIntent destination you want to sync to.
Audience selection
Select whether you'd like to create a new audience or sync to an existing audience. If you would like to create a new audience, enter the name of the audience in the sync configuration form.
Field mapping
LiveIntent uses email, IDFA, and AAID to identify users. Select which of these identifiers you would like to map your records as and send to LiveIntent.
Handling PII and hashing
LiveIntent expects email values to be hashed.
For audience syncs, by default, Hightouch automatically hashes first-party user data fields before sending requests. If the data in your model is already hashed, you can disable PII hashing to successfully send data to LiveIntent.
Delete behavior
When records leave your query result, they are removed from your audience by default. If you would not like to delete any records from your audience, you can choose to do nothing when records leave your query result.
Tips and troubleshooting
Common errors
If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.