Select the Google Display & Video 360 destination option. Hightouch will prompt you to authorize our app with your Google account with the following a
scope to create and update audiences on your DV360 accounts.
After authorizing, you will have successfully connected Hightouch to DV360.
Hightouch allows to create and update first and third party audiences as customer match user lists. These lists
support adding members using the mobile device ID, or an array of email, phone numbers, and physical addresses.
When creating the audience, make sure the source of the data is properly selected, between First or Third party sources.
Starting in March 2024, Display & Video 360 introduced the consent object for uploading consent with customer match data. The consent object specifies two distinct types of consent and users must grant both types of consent to use their data for customer match lists. Reference the DV360 docs for more information.
If you don't set the consent status or if the status is denied, the sync results in an error.
Hightouch will automatically hash all the PII data before it's sent to Google. If the data is already
hashed, this option can be disabled. Reference the DV360 docs for more information.
Google's Personalized Ads Policy, Customer Match Policy and Platforms program
policies include requirements for advertisers to show sufficiently established
Google Ads or Display & Video 360 account history before accessing certain
features. To enable uploading data to DV360, please fill this
form before you
create the sync.
Mobile device IDs and other user identifiers can not be mixed. Also, if providing the user's physical address, the zip code,
country code, first and last name must be provided.
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.