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Contentstack

Contentstack is a modern, headless CMS built for teams that want to ship content faster everywhere. Its API-first, composable architecture lets developers plug in any front-end, while editors enjoy an intuitive UI, real-time collaboration, and workflow automation that keeps content fresh and consistent across every channel.

View Contentstack's documentation.

Supported syncing

TypeDescriptionSupported Sync ModesAPI Reference
UsersSync data from any source to Contentstack usersUpdateUsers docs

For more information about sync modes, refer to the sync modes docs.

Connect to Contentstack

Go to the Destinations overview page and click the Add destination button. Select Contentstack and click Continue. You can then authenticate Hightouch to Contentstack.

For the Authentication method, select Log in to Contentstack and log into your Contentstack account. Once successful, you will be redirected back to Hightouch to enter a descriptive name for your destination and complete setup.

Sync configuration

Once you've set up your Contentstack destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Contentstack destination you want to sync to.

Syncing users

Sync data from any source to Contentstack users.

Record matching

To match rows from your model to users in Contentstack, you need to select the model column that contains values that match the Personalize User UID field. Refer to the record matching docs for more information.

Field mapping

Hightouch lets you sync user fields via field mapping. You can map data from any of your model columns to default and custom user fields. Ensure your model's columns have the same data types as the fields you want to sync to.

Adding users to audiences

Contentstack allows you to create dynamic user audiences or segments based on user attributes and rule-based conditions. If you’d like to manually associate a user with a specific audience, you can do so by creating a custom attribute in your Personalize Attributes to represent the audience ID, name, or a list of audience identifiers. Then, configure the audience’s rule to reference this custom attribute, and ensure user update syncs include the appropriate value to trigger inclusion.

Tips and troubleshooting

Common errors

To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.

Live debugger

Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.

Sync alerts

Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.

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Last updated: Jun 4, 2025

On this page
  • Supported syncing
  • Connect to Contentstack
  • Sync configuration
  • Syncing users
  • Adding users to audiences
  • Tips and troubleshooting
  • Common errors
  • Live debugger
  • Sync alerts

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