What's new

Journey time delay tiles support a Next matching time mode. Release members at a specific time of day (for example, 9 AM ET), optionally after a fixed number of days, and optionally only on selected weekdays.

General models now support SQL-defined selections and dbt-defined tables, so you can scope which rows or dbt models an agent can query instead of exposing full warehouse tables.

Build campaigns around your product catalog. Select products by title or SKU when creating a Lifecycle Studio campaign, or describe them in free text, and generated emails use real catalog imagery instead of invented products.

Build a library of reusable email components. Import components as HTML, extract them from existing emails, or bring them in from Figma, then drop them into any email you build.

Suggested reports appear on the Reports page as pre-generated options tailored to the workspace's context and data. Pick one and customize it through follow-up questions, or write a custom report from scratch.

A new home page centered on agent chat is being gradually rolled out to workspaces with agentic features enabled. The new experience surfaces personalized suggestions, recent report summaries, and a sidebar of recent ads, campaigns, and chat sessions.

Probabilistic IDR (pIDR) graphs support incremental configuration changes: adding a pIDR identifier, removing one, turning pIDR on for a previously deterministic-only graph, or enabling a second (Strict or Loose) confidence threshold. Each change applies on the next run without a full rerun, and existing ht_id values are preserved.

MoEngage segment syncs support MoEngage's new partner cohort API — route audiences to a specific MoEngage Team, and write user attributes in the same call as cohort membership so a single sync replaces separate Users and Segments syncs. Existing syncs continue on the legacy API.

Sinch MessageMedia contact syncs support a subscription-state column, so each contact's subscribe or unsubscribe state comes from your source data instead of a sync-wide default. Contact list syncs can also match contacts by phone number (msisdn) instead of Sinch UUID.

Google Cloud Storage syncs support an Upsert mode that writes added and changed rows to a single file. Use it when a downstream pipeline needs incremental updates without a full snapshot or separate diff files.

New Eagle Eye destination — issue loyalty coupons to audience members for a selected Eagle Eye campaign, with automatic cancellation when a member exits the audience.

Sync mappings can now spread a JSON or object column so every key becomes its own destination field at sync time. Available on Marketo, Adobe Target, and Google Sheets, with optional per-column key and value transforms.

File-based destinations now log upload metadata on the sync run summary page, so you can see which files were sent and how much data was uploaded on each run.

Code fields across the app now include a Beautify button that formats JSON, XML, LiquidJS, SQL, and other supported languages.

Support chat has moved from the bottom-right of the app to the left nav sidebar, with an unread indicator when new replies come in.

The Hightouch MCP server connects your AI assistant to your marketing stack. Build audiences, design journeys, generate creatives, and analyze performance in plain language from Claude, ChatGPT, or another AI assistant you already use.

Select which user columns AI Decisioning includes in destination sync payloads, instead of sending every column from your parent model. Trimming unused columns prevents sync failures on destinations with payload size limits.

Message tags now flow into the destination sync payload, so you can reference message-level metadata like UTM values, A/B variant labels, and content routing keys directly in your destination templates.

The HTTP request destination previews rendered Liquid payloads using real model data as you build them.

New OpenAI destination — sync conversion events to OpenAI's Events API across all 11 standard event types.

New Partnerize destination — sync conversion events to Partnerize for server-to-server affiliate attribution, supporting single- and multi-item orders with campaign-level tracking.

Chat suggestion cards on the Agents page are now context-aware, surfacing relevant actions based on what's happening in your workspace.

The schema page now flags misconfigured relationships by checking join key cardinality when you set up related models. Warnings surface incorrect 1:1, 1:many, or many:1 settings so you can fix them before they affect audience counts.

Event warehouse syncs can be enabled and disabled like event forwarding syncs, and you can multi-select syncs to enable, disable, or run them in bulk.