What's new

The Hightouch MCP server connects your AI assistant to your marketing stack. Build audiences, design journeys, generate creatives, and analyze performance in plain language from Claude, ChatGPT, or another AI assistant you already use.

Select which user columns AI Decisioning includes in destination sync payloads, instead of sending every column from your parent model. Trimming unused columns prevents sync failures on destinations with payload size limits.

Message tags now flow into the destination sync payload, so you can reference message-level metadata like UTM values, A/B variant labels, and content routing keys directly in your destination templates.

New OpenAI destination — sync conversion events to OpenAI's Events API across all 11 standard event types.

New Partnerize destination — sync conversion events to Partnerize for server-to-server affiliate attribution, supporting single- and multi-item orders with campaign-level tracking.

Chat suggestion cards on the Agents page are now context-aware, surfacing relevant actions based on what's happening in your workspace.

The schema page now flags misconfigured relationships by checking join key cardinality when you set up related models. Warnings surface incorrect 1:1, 1:many, or many:1 settings so you can fix them before they affect audience counts.

The Health tab gives you real-time visibility into agent pipeline runs, channel delivery rates, and outcome data freshness. Agent alerting proactively notifies you when something goes wrong — run failures, stalled agents, slow runs, or drops in recommendation volume. Every agent ships with a default failure monitor, and you can route alerts to Slack, Email, PagerDuty, SMS, or Webhooks.

Bulk eligibility guardrail editing now supports merging new conditions with existing per-message guardrails instead of replacing them. A toggle lets you choose between adding to existing guardrails or replacing all guardrails when editing in bulk.

The messages table now shows a sortable Audience column with the eligible audience size for each message. Hover over the count to see which channel and message-level eligibility filters are applied. Messages not yet included in a recommender run display "Pending" with an option to calculate on demand.

Preview emails in dark mode directly within the Lifecycle Studio canvas.

Preview email templates with sample variable values before exporting to your ESP. Fill in sample values for variables and conditional logic to see exactly how the email renders.

The Journeys canvas is noticeably faster when dragging nodes, selecting steps, and opening details, especially on larger flows.

Copy filter conditions from an audience directly into the trait enrichment builder, including conditions based on related and event models. Eliminates manually rebuilding complex filter logic when creating trait enrichments that match existing audience conditions.

Related model filters in the Audience Builder support nested AND/OR condition groups. Each condition shows a menu option to wrap it in an AND/OR group for rules that combine required conditions with flexible alternatives on the same related record.

Audiences with string filters run faster when the underlying columns are set to case-sensitive in the schema. Workspaces created after March 2026 default to case-sensitive for new string columns.

Realtime event syncs support multiple custom event configurations in a single sync. Previously, forwarding multiple event types to the same destination required a separate sync for each.

The Event Debugger traces the full path an event takes through Hightouch — which streaming syncs it was sent through, whether any syncs filtered it out, what audience membership changes it triggered, and where the resulting entrance events went.

New Ometria destination — sync contacts, orders, products, and custom events via the Ometria push API.

New WebDAV destination — sync data to any WebDAV server as CSV, JSON, NDJSON, XML, or Parquet files.

Brand profiles let you define brand-specific logos, fonts, and context for ad and campaign generation. When creating ads or lifecycle campaigns, select which brand profile the agent should use.

Pinterest Ads data connector — connect Pinterest Ads reporting data so agents can answer questions and generate reports across your Pinterest campaigns.

Agents with a Klaviyo connection pull in engagement data over time, including conversions, not just metadata about flows, forms, and segments.