Empower your advertising team to run targeted campaigns across Roku’s premium streaming platform inventory.
Overview
Deliver more relevant ads across Roku’s premium, brand-safe inventory. Reach addressable audiences across native, destination, video, and action ad experiences by matching your first-party identifiers with Roku-connected devices using Match Booster.
Supported syncing
| Sync Type | Description | Supported Sync Modes |
|---|---|---|
| Audiences | Create and update custom audiences | All |
For more information about sync modes, refer to the sync modes docs.
Connect to Roku Ads
This integration requires prior approval from the Roku Ads team and the Hightouch team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly with your Roku rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.
To connect, input the Advertiser Name provided by your Roku rep. This must match
exactly to what is in Roku's system.
Syncing custom audiences
You can input or select the name of the audience you plan on delivering to Roku Ads.
User identifiers
To identify which users to add or update in an audience, select model columns and the corresponding Roku Ads fields. You can match on any of the following user fields:
- Phone
- IP Address
- Name
- Postal Address
Delete behavior
You can choose how to handle records in Roku when the corresponding rows are deleted in your source.
| Behavior | Description |
|---|---|
| Do nothing | Keep the contact in your Roku audience |
| Remove from list | Remove the contact from your Roku audience |
Tips and troubleshooting
Refresh rate
Roku Ads has a max refresh rate of daily. You should not have your Samsung Ads syncs running more than daily.
Matched device count
Match rates are not available to preview in the Hightouch platform. Contact your Roku rep for insights into match rates and audience reach.
Keep in mind that audience counts reflect the number of Roku devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.
Common errors
If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.
Live debugger
Live debugger view is not support for this integration. Please reach out to us if you see any issues.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.