Empower your marketing team to run advertising on Liftoff
Overview
Liftoff is a mobile app marketing platform that helps companies acquire and retain high-quality app users at scale. Hightouch's Liftoff destination allows you to sync audiences to Liftoff for ad targeting.
Supported Syncing
| Type | Description | Supported Sync Modes | API Reference |
|---|---|---|---|
| Audiences | Sync audiences from any source to Liftoff. | Add and Remove | Not applicable |
For more information about sync modes, refer to the sync modes docs.
Connect to Liftoff
Go to the Destinations overview page and click the Add destination button. Select Liftoff and click Continue. You can then authenticate Hightouch to Liftoff.
You need to enter the following required fields:
- API key: Ask your Customer Support Representative at Liftoff for your API key.
Sync Configuration
Once you've set up your Liftoff destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Liftoff destination you want to sync to.
This integration supports syncing audiences.
Record Matching
You can match rows from your model to users in Liftoff on their Device ID. Refer to the record matching docs for more information.
Delete Behavior
The delete behavior you select dictates what to do when a row no longer appears in your model's query results. You have the following options:
| Behavior | Description |
|---|---|
| Do nothing | Keep the user in the Liftoff audience. |
| Remove from audience | Remove the user from the Liftoff audience. |
Tips and troubleshooting
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.