Empower your advertising team to run digital out-of-home (DOOH) campaigns with data-driven programmatic precision.
Overview
Captivate your audience with digital out-of-home (DOOH) ads that are tailored to the location, weather, and time of day based on the foot patterns of your first-party audiences.
Supported syncing
| Sync Type | Description | Supported Sync Modes |
|---|---|---|
| Audiences | Create and update custom audiences | All |
For more information about sync modes, refer to the sync modes docs.
Connect to Vistar Media
This integration requires prior approval from the Vistar Media team and the Hightouch team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly with your Vistar Media rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.
To connect, input the Client Name provided by your Vistar rep.
Syncing custom audiences
You can input the ID of the audience you plan on delivering to Vistar along with other properties.
User identifiers
To identify which users to add or update in an audience, select model columns and the corresponding Vistar fields. You can match on any of the following user fields:
- MAID
Delete behavior
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Vistar's audience.
Tips and troubleshooting
Refresh rate
Vistar Media has a max refresh rate of monthly. Though they recommend a one-and-done sync run for each campaign. You should not have your Vistar syncs running more than every 4 weeks (we recommend a manual schedule configuration).
Matched device count
Match rates are not available to preview in the Hightouch platform. Contact your Vistar rep for insights into match rates and audience reach.
Keep in mind that audience counts reflect the number of devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.
Common errors
If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.
Live debugger
Live debugger view is not support for this integration. Please reach out to us if you see any issues.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.