AppLovin is a mobile technology company that provides app developers with tools to grow, monetize, and analyze their apps through user acquisition, in-app bidding, and ad mediation. Its platform uses machine learning to optimize ad delivery and maximize revenue across a global network.
View AppLovin's documentation.
Supported syncing
| Type | Description | Supported Sync Modes | API Reference |
|---|---|---|---|
| Suppressions | Sync data from any source to AppLovin suppressions | Insert | Suppressions docs |
For more information about sync modes, refer to the sync modes docs.
Connect to AppLovin
Go to the Destinations overview page and click the Add destination button. Select AppLovin and click Continue. You can then authenticate Hightouch to AppLovin.
Enter the following fields into Hightouch:
- API key: API key (or Management key) for authentication. Find it in the Keys tab of your account page. If the Management Key is not visible, open a ticket with AppLovin and request one be generated for you.
Sync configuration
Once you've set up your AppLovin destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the AppLovin destination you want to sync to.
Syncing suppressions
Sync data from any source to AppLovin suppressions.
Package Name
Specify the package name you would like to use with the AppLovin suppression API. The package name can be a bundle ID (iOS) or a general package name (Android) of your app.
Record matching
You can match rows from your model to suppressions in AppLovin on any column in your model. Ensure the data types of the model column and the AppLovin Device UUID field match. Refer to the record matching docs for more information.
The AppLovin suppressions API only accepts UUID format device IDs. Ensure your device IDs are the correct format.
Delete behavior
The delete behavior you select dictates what to do when a row no longer appears in your model's query results. You have the following options:
| Behavior | Description |
|---|---|
| Do nothing | Keep the suppression in AppLovin |
| Remove from list | Remove the suppression from AppLovin |
Tips and troubleshooting
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.