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Self-serve pricing

This page describes Self-serve pricing (Free and Self-serve tiers). Visit the pricing page for a full feature comparison, or see the Business tier pricing page to learn about Business plans.

Overview

Hightouch’s self-serve pricing is based on the number of active syncs in your organization:

  • Free: up to 2 active syncs per month
  • Self-serve: up to 10 active syncs per month

There are no limits on destinations, destination types, user seats, or sync runs.

Free and Self-serve plans are limited to hourly sync frequency.

Organizations on self-serve plans are limited to one workspace per org.

To ensure we can serve all customers sustainably, we impose an operations cap of 100,000,000 operations per month. Most workspaces fall under this limit. Please get in touch with us if you’re concerned about usage.

Active syncs

An active sync is any sync that has run at least once in the past calendar month.

This includes syncs that are later deleted or disabled—any sync that has run during the calendar month is counted as active, regardless of its current status. Deleted syncs remain active for the remainder of the month after their last run.

At the start of each calendar month, the count resets.

  • Free plans include 2 active syncs per month.
  • Self-serve plans include 10 active syncs per month.

Workspaces

Organizations on self-serve plans are limited to one workspace per org.

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Last updated: Sep 18, 2025

On this page
  • Overview
  • Active syncs
  • Workspaces

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