The Hightouch Blog - All

Offsite: the next frontier for retail media

How and why retailers are setting their eyes on offsite channels to expand their retail media networks

Feature spotlight: building journeys in Hightouch

Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.

What is data collection?

Learn how data collection is important to power your analytics and business use cases.

What are lookalike audiences and how do they work?

Learn why lookalike audiences are so important and how you can use them to drive conversions and increase return on ad spend.

What is marketing analytics? (Everything you need to know)

Learn why marketing analytics is so important and how to use it to increase the ROI across your marketing channels.

The best ActionIQ alternatives and competitors

Discover the best alternatives and competitors to ActionIQ.

Introducing Hightouch’s Kameleoon integration

Power experimentation and personalization with all of your customer data

Introducing Hightouch’s Attio integration

Power Attio, the next-generation CRM, with your full data from the warehouse.

The Best mParticle alternatives and competitors

Discover the best alternatives and competitors to mParticle.

Boosting ROAS: How Conversion APIs make your paid media campaigns smarter

Among the many AI investment strategies, there is one that should be at the top of your list but probably isn’t...

No more silos: act on all your data with Hightouch and HubSpot

Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.

The best Adobe Real-Time CDP alternatives and competitors

Discover the best alternatives and competitors to Adobe Real-Time CDP.

The best Amperity alternatives and competitors

Discover the best alternatives and competitors to Amperity.

Governance shouldn’t be a four-letter word

Our commitment to deeply invest in features that make it easier than ever to govern data effectively.

The best Salesforce Data Cloud alternatives and competitors

Discover the best alternatives and competitors to Salesforce Data Cloud.

Enterprise-ready on day 1

Hightouch makes it easy for any company to govern its data and manage how employees put it to work.

Announcing Hightouch's Common Room integration

Power a unified view of your customer with your data warehouse to automate using every signal across product, CRM, website, social, community, open source, and more.

What is audience segmentation? (use cases + tools)

Learn how audience segmentation can increase your conversions by being able to create relevant messaging.

The top 10 enterprise CDPs

Learn everything there is to know about the top 10 enterprise CDPs on the market today.

Iceberg and the rise of the Lakehouse

Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.

Retargeting vs. remarketing: which one should you choose?

Learn how you can use retargeting and remarketing to convert potential customers and drive engagement with existing or dormant customers.

The best RudderStack alternatives and competitors

Discover the best alternatives and competitors to RudderStack.

Announcing Campaign Intelligence: self-service analytics for marketers

No more asking data teams for help or hopping between tools. It’s time to unlock the data warehouse for marketers.

What is Simon Data?

Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.

What is Treasure Data CDP?

Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.

What is product analytics?

Learn how to leverage product analytics to understand behavioral data to deliver personalized experiences to your customers.

CDP vs DMP: how are they different?

Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.

What is Facebook CAPI?

Find out how Facebook CAPI is the perfect replacement for third-party cookies and how you can continue to send conversion events to improve your ad effectiveness.

Three ways you can set up Facebook CAPI

Don’t let the death of the Pixel stop you from sending conversion events to Facebook. Learn the three methods you can use to set up and send data to Facebook CAPI.

How Knock uses Hightouch’s HTTP Request destination to power notifications

Knock has made it easy to send notifications from the data warehouse by using our flexible and customizable HTTP Request Destination.

The best Simon Data alternatives and competitors

Discover the best alternatives and competitors to Simon Data.

Introducing Match Booster Anonymous: ad retargeting for a cookieless world

Welcome to the future of anonymous retargeting—where privacy and performance coexist.

Introducing: Identity Resolution Waterfalls and Profile Inspector

Two powerful new features that make the best warehouse-native identity solution even better.

What is Amperity?

Learn all about Amperity CDP, including: core features, capabilities, and product offerings.

What is Adobe CDP?

Learn all about Adobe CDP, including: core features, capabilities, and product offerings.

What CDPs got right–and wrong–about behavioral events

Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.

Introducing event streaming: sync data to tools in real-time

It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery

Make the most of your advertising data with Hightouch and BigQuery.

What is campaign analytics?

Learn how you can use campaign analytics to conduct experiments, measure campaign performance, and build personalized experiences for your customers.