The Hightouch Blog - All

What is Retail Media?

Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.

Predictable, painless, powerful: How to migrate to Hightouch Events

A step-by-step plan to making your event collection migration seamless

An architecture blueprint for retail media network success

How to build a monetizable and measurable retail media network with your existing first-party data investments.

Welcoming Josh Kanagy, our new Head of Revenue

As we double our customer base, we’re doubling down on our most important asset: our people

AI transformed advertising—now it’s coming for marketing

A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

Why we transitioned to Hightouch at WeightWatchers

For years, we relied on a legacy customer data platform. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...

Maximizing reach while minimizing risk: improvements to Customer Studio

We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.

Real-time in the Composable CDP

Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.

Should you be migrating to an Iceberg Lakehouse?

Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?

What is AI decision making?

Find out how AI decision making can help you automate key decisions in your business to improve the outcomes you’re driving for.

Introducing AI Decisioning

Our biggest product yet. AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.

What is a Demand-Side Platform?

Learn how to use DSPs to unlock programmatic bidding across any ad network.

Introducing Hightouch’s Privado integration: enable proactive privacy

Privado provides full personal data visibility and privacy governance across the tech stack.

The rise of the I-beam marketer

Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.

What is a Data Management Platform?

Find out how a data management platform can help you target anonymous users on your website.

Power real-time uses cases from Google Cloud’s BigQuery with continuous queries

Announcing our integration with BigQuery continuous queries

Salesforce Audience Studio (retirement & replacements)

Salesforce Audio Studio is no more, so what are the alternatives?

Adobe Audience Manager (retirement & replacements)

Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?

What is a loyalty program? (Examples and data)

Discover how and why more retailers than ever are turning to loyalty programs to drive growth.

What is Salesforce Data Cloud?

Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?

The ultimate guide to data modeling

Learn why data modeling underpins everything you do in your business and is essential for driving business outcomes.

Get out of data jail: break free from Adobe and Salesforce’s data platforms

Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.

The complete guide to marketing campaigns

Learn how you can use data to build highly personalized and targeted marketing campaigns that drive growth for your business.

The ultimate guide to audience managers

Learn why marketers use audience managers to personalize their marketing campaigns.

The ultimate guide to journey builders

Learn why journey builders are the secret to creating great marketing campaigns.

The best Treasure Data alternatives and competitors

Discover the best alternatives and competitors to Treasure Data.

Offsite: the next frontier for retail media

How and why retailers are setting their eyes on offsite channels to expand their retail media networks

Feature spotlight: building journeys in Hightouch

Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.

What is data collection?

Learn how data collection is important to power your analytics and business use cases.

What are lookalike audiences and how do they work?

Learn why lookalike audiences are so important and how you can use them to drive conversions and increase return on ad spend.

What is marketing analytics? (Everything you need to know)

Learn why marketing analytics is so important and how to use it to increase the ROI across your marketing channels.

The best ActionIQ alternatives and competitors

Discover the best alternatives and competitors to ActionIQ.

Introducing Hightouch’s Kameleoon integration

Power experimentation and personalization with all of your customer data

Introducing Hightouch’s Attio integration

Power Attio, the next-generation CRM, with your full data from the warehouse.

The Best mParticle alternatives and competitors

Discover the best alternatives and competitors to mParticle.

Boosting ROAS: How Conversion APIs make your paid media campaigns smarter

Among the many AI investment strategies, there is one that should be at the top of your list but probably isn’t...

No more silos: act on all your data with Hightouch and HubSpot

Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.

The best Adobe Real-Time CDP alternatives and competitors

Discover the best alternatives and competitors to Adobe Real-Time CDP.