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The complete guide to Composable Customer Data Platforms
Dec 2
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
Automatically trigger Hightouch syncs as soon as the freshest data is available.
Learn about the new things that were released at Hightouch for November 2022
Find out what B2B SaaS metrics you should be measuring and how to calculate them.
Learn everything there is to know about data mapping and discover which tool is right for your business.
Data teams and stakeholders are often deeply siloed from each other, and the data team/marketing team divide is a powerful example of this dysfunction.
Learn how you can calculate churn rate and revenue churn rate for your business.
Reverse ETL has crossed the chasm
All signs point to widespread industry validation and a rapid acceleration in adoption.
Feature release: Priority Lists
Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.
How to get more out of your analytics
Leverage Data Activation to help your analytics team drive action and business impact.
Hightouch + Looker: activate data from looks to any business application
Utilize your existing Looker Looks as data models in Hightouch
Hightouch recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics
Reverse ETL is disrupting and simplifying how enterprises take action on data.
The future of digital advertising is here.
The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.
What's new at Hightouch (October 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in October of 2022.
The Data Tea Is now available as a Podcast
Our popular Linkedin Live show is now available on Apple Podcasts and Spotify.
What’s next for the analytics engineer? - reflections from Coalesce 2022
Recapping my Coalesce experience and musings on my own journey as an analytics engineer.
You built that funnel dashboard… now what?
Go beyond your dashboards. There’s a better way to get actionable insights to business teams.
Hightouch named Fivetran Ecosystem Partner of the Year
More than 150 mutual customers choose Hightouch and Fivetran to close their data loop.
Introducing approval flows
Require specific users to receive in-app approval before pushing changes to models and syncs into production.
Introducing dbt CI checks
Validate how dbt code changes impact Hightouch syncs directly from GitHub
Feature release: Audience Breakdowns
Analyze specific characteristics of users within an audience to better understand overall audience composition.
How we’re automating customer feature requests and flags with Reverse ETL
Learn how we’re using Hightouch and our modern data stack to streamline feedback loops
How Hightouch and Fivetran are powering more than 150 data-driven organizations
Learn how over 150 data-driven organizations are using Hightouch and Fivetran to turn their data warehouse into an activation layer to power incredible customer experiences.
What's new at Hightouch (September 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in September 2022.
Dear CRM, I’ve fallen in love with the data warehouse
Why it's time to embrace the data warehouse as your source of truth
Friends don’t let friends buy a CDP
How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.
Feature release: Audience Overlaps
Visualize overlaps between audiences to deliver the most effective campaign.
How to calculate a PQL (Product Qualified Lead) in SQL
Learn how you can calculate product qualified lead in SQL.
Why do we do data?
What do you actually do with data besides analyzing it and ML/AI?
Sync hierarchical data with sync sequences
Exercise more control over how and when data is activated to destinations with hierarchical dependencies
What's new at Hightouch (August 2022)
Catch up on all the latest Hightouch features, platform enhancements, and integrations released in August 2022.
How to calculate MRR (Monthly Recurring Revenue) in SQL
Learn how you can calculate monthly recurring revenue in SQL.
How to calculate a lead score in SQL
Learn how you can calculate a lead score in SQL.
How to calculate LTV (Lifetime Value) in SQL
Learn how you can calculate lifetime value score in SQL.
Announcing the custom destination toolkit: build your own destination in minutes
Connect Hightouch to any API, with or without code
Announcing our Solutions Partner Program
Learn how you can become a Hightouch solution partner and drive more value for your customers.
Everything we learned at the Gartner Data & Analytics Conference
Dispatches from Disney World on the State of Enterprise Data & Analytics
Can Snowflake be your marketing cloud?
Snowflake is no longer just a data warehouse, it's an industry-leading Data Cloud you leverage to power your marketing campaigns.
How do Salesforce Data Pipelines work?
Learn how you can use Salesforce Data Pipelines to combine data from multiple sources, build recipes, and transform your data.
The definitive guide to Tableau CRM
Learn how you can leverage Tableau CRM for data integration, predictive analytics, and cloud-based visualization.
