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Reverse ETL

Sync data from your warehouse to any tool

Get data into more hands throughout your organization. No messy scripts or CSV uploads — just SQL.

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Connect to any data warehouse, lake, or other source. Define the records to sync by selecting a table or writing SQL.

Map fields between your source and destination. Configure syncs in the app or take control via API.

Sync to 250+ destinations in real-time or on a recurring schedule. Spin up new data pipelines in minutes — not weeks.

Three audience groups for Remarketing, Concert Attendees, and Newsletter Subscribers.

Connect to any data warehouse, lake, or other source. Define the records to sync by selecting a table or writing SQL.

#1 in Reverse ETL and trusted by leading data teams

Spotify.
Warner Music Group.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
Grammarly.
Spotify.
Aritzia.
Warner Music Group.
PetSmart.
Tripadvisor.
WHOOP.
WeightWatchers.
Chime.
Iterable.
Ramp.
Calendly.
Docusign.
Grammarly.
Cars.com.
A&E TV.
Accor.
Read case studies

High performance pipelines out of Snowflake, Databricks, BigQuery, and Redshift

Real-time syncing from the warehouse

Hightouch makes it easy to build low-latency pipelines. Under the hood, the sync engine listens for fresh data using your warehouse's native change data capture (CDC). No architectural puzzles — it just works.

Ultra-fast and efficient batch jobs

Harness the compute horsepower of your warehouse to accelerate batch syncs. Every sync is optimized for speed, whether it's a small incremental update or a massive backfill.

On-demand scalability

Deploy bursty workloads at a moment’s notice. No hidden concurrency limits, ever.


1 Million+daily sync jobs

Unlimited volume

Sync your largest models without breaking a sweat (or breaking the bank).


2 Trillion+rows synced annually

High availability

Keep your production data pipelines flowing 24/7/365.


99.99%global uptime

PrestaShop logo.
PrestaShop logo.

Data is now accessible to every stakeholder within the company regardless of their technical abilities.

Remi Paulin

Data Architect at PrestaShop

Read the story

Built for modern data teams

Abstract illustration of Version control with Git showing YAML files for models and syncs automatically being synced both ways to and from the data warehouse with Hightouch.

Version control with Git allows you to manage pipelines using YAML files in a repo that syncs bidirectionally with Hightouch.

Abstract illustration of models and exposures integrating between dbt and Hightouch.

Integrate directly with dbt to import your models, publish exposures back to dbt, and trigger syncs as soon as dbt jobs finish.

Abstract illustration of three different logs and metadata that are able to be shared with your data warehouse like Snowflake, Databricks, and more.

Write logs back to the warehouse for auditing or analysis, giving you full control and unlimited retention.

Abstract illustration of Hightouch UI displaying a detailed log in the debugger of a failed post.

Step into the row-level debugger to trace every operation that occurs during a sync, including API calls for each processed row.

Abstract illustration of a graph alerting to to a spike in invalid emails detected at 8:41AM on a Tuesday.

Detect anomalies and proactively receive alerts on sync throughput, data quality, destination errors, and other problems.

Abstract UI displaying invalid credentials from a Salesforce account flowing into PagerDuty data engineering. Low throughput in Facebook Ads escalates to a marketing ops slack channel after 12 hours.

Build escalation flows with custom alerts that loop in stakeholders and help resolve data incidents more quickly.

Image featuring logos for Airflow, Dagster, Fivetran, dbt, Sigma, Looker, Tableau, and Datadog

Connected to your whole data stack

Hightouch integrates with the tools you already use for data observability, lineage, orchestration, business intelligence, ETL, and more.

Enterprise-grade governance

Hightouch makes it easy for teams to collaborate across your business, without sacrificing control or compliance.

Abstract illustration of Hightouch UI managing granular access for different user groups like Marketing and Engineering

Grant secure access to data sources and destinations with role-based permissions that are easy to configure, while offering the flexibility to support large enterprises with multiple teams, regional divisions, and complex brand structures.
Abstract illustration of Hightouch UI managing granular access for different user groups like Marketing and Engineering


Secure by design

Hightouch never stores your data

We don’t store a single byte of your customer data (not even logs). Bring your own bucket and keep all storage at rest in your own infrastructure.

Choose your region and cloud

Hightouch syncs are processed by ephemeral workers that live in a cloud of your choice. We support AWS, GCP, and Azure.

Private networking

Connect securely using AWS PrivateLink, GCP Private Service Connect, or Azure Private Link, with SSH tunneling also available for on-prem environments.

Extend the Hightouch platform with developer-friendly tooling

Hightouch is built with extensibility in mind. Data teams can use the REST API for complete, headless control — transforming Hightouch into the backbone for internal tools and embedded apps.

Illustration depicting UI where a user connects to an API. The logic performed displays when a row is changed, run code to connect to an API with specific rate limits and error handling.

Build your own custom integrations

Connect to any API with granular control over endpoints, payloads, rate limits, error handling, and more. No code required.

Abstract illustration showing Hightouch acting as a means to connect a data warehouse to transactional databases and message distribution tools.

Sync to internal tools and databases

Use Hightouch to update transactional databases or publish messages into queues and streaming platforms.

Illustration showing custom code functions that generate an order delivery date.
Illustration showing custom code functions that generate an order delivery date.

Write your own functions to enrich, transform, and sync data

Add custom logic to your pipelines by executing functions using AWS Lambda, Google Cloud Functions, or Azure Functions — all hosted in your own infrastructure.

250+ fully-managed connectors

Hightouch helps your data warehouse become the hub that keeps everyone connected across marketing, sales, finance, and more.

PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Awin
Retention Science
Salesforce
Vitally
Google Drive
AlloyDB
NetSuite (REST)
Planhat
Google Retail
Microsoft Teams
Criteo
Genesys
Monday
Optimizely
Poplar
Sage Intacct
Marigold Engage (Selligent)
WhatsApp
Yahoo
Salesforce Pardot
Google Display & Video 360
Bloomreach
Brevo
Taboola
Twilio
Databricks
Workday Adaptive Planning
Google Sheets - Service Account (Recommended)
Salesloft
Kameleoon
Campaigner
Notion
Braze Cohorts
Adobe Experience Platform
Userflow
Vizio Ads
Branch.io
Appcues
Attio
Microsoft OneDrive
SMTP Email
Gainsight PX
Split
LiveIntent
Insider InOne
Dynamic Yield
Kustomer
Batch
Google Cloud Pub/Sub
X Ads (formerly Twitter Ads)
Pendo
CleverTap
BigQuery
Adform
Apache Kafka
PlanetScale
Close
Rockset
StackAdapt
Kayzen
Chameleon
Outreach
Customer.io
OneSignal
SQL Server
LaunchDarkly
Orbit
Impact.com
LG Ad Solutions
Pinterest Ads
Segment
Roku Advertising
Responsys
Box
Microsoft Ads (Bing Ads)
Upland Waterfall
Samsung Ads
Rokt
Microsoft Sharepoint
Adobe Campaign Classic
Oracle DB
Adobe Target
Stripe
MongoDB
Salesforce Pardot (Sandbox)
HubSpot
Mailchimp
VWO Attribute Lists
MinIO
Hightouch Personalization API
Salesforce Marketing Cloud
Maxio
Freshdesk
Google Ads
Elasticsearch
Calixa
S3
Statsig
Reddit Ads
Airtable
Salesforce Commerce Cloud
Google Campaign Manager 360
Cendyn
Google ADH (BigQuery)
SAP HANA
Talon.One
Nextdoor
Amazon EventBridge
InMobi
Ortto
AWS Lambda
Amplitude
Medallia
Sailthru
Smartsheet
Embedded Destination
Dropbox
Apollo.io
TikTok
Workday
CJ Affiliate
Acoustic
NetSuite (SOAP)
Zapier
Courier
Xero
ServiceNow
Cordial
Algolia
Adikteev
AppsFlyer
BigCommerce
Bluecore
Gong
CitrusAd
Klaviyo
OfferFit
Loops
Google Sheets - User Account
ActiveCampaign
Facebook Conversions
Google Cloud Functions
Pipedrive
Gainsight
Common Room
MoEngage
Zendesk
PAR Retail Stuzo Open Commerce
Campaign Monitor
HubDB
Twilio SendGrid
Asana
Xandr
Reply.io
Google Analytics
Totango
Google Ad Manager 360
Jira
MariaDB
iSpot.tv
Zoomd
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM
Gladly
Webflow
ChurnZero
Facebook Product Catalog
Zuora
Amobee
Azure Functions
DynamoDB
RabbitMQ
The Trade Desk
Auth0
Freshsales
Rockerbox
Mixpanel
Snapchat
Help Scout
CockroachDB
Azure Blob Storage
SugarCRM
Marketo
Shopify
SFTP
Rudderstack
Heap
HTTP Request
EnjoyHQ
MySQL
ClickUp
Mattermost
Delighted
Attentive
Qualtrics
ChartMogul
Amazon SQS
Emarsys
Front
Google Cloud Storage
Digital Turbine
Facebook Offline Conversions
Anaplan
PartnerStack
Beeswax
LinkedIn Ads
FullStory
SAP IBP
OpenSearch
User Interviews
Dynata
Microsoft Excel
Microsoft Dynamics 365
Chargebee
Drift
ClientSuccess
Eloqua
Amazon Kinesis
Marigold Engage+
LINE Ads
Iterable
Braze
Vero Cloud
Firestore
Vistar Media
Intercom
mParticle
Google Search Ads 360
Adjust
Airship
QuickBooks
Singular
Snowflake
PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Awin
Upland Waterfall
Samsung Ads
Rokt
Microsoft Sharepoint
Adobe Campaign Classic
Oracle DB
Totango
Google Ad Manager 360
Jira
MariaDB
iSpot.tv
Zoomd