Unify data into Customer 360 profiles
Stitch your customer data into rich profiles that adapt to high confidence or high reach use cases - all in your data warehouse.
Use all of your data
Stitch together identity profiles from any data you’ve collected, including offline and online purchases, in your data warehouse.
The right profile for every use case
Define the profiles you want to create from your complete data, and toggle between deterministic and probabilistic matches depending on the use case.
Power a Customer 360 in every tool
Keep all of your tools in sync with a complete profile of every customer, product, account, and anything else important to your business.
Use all of your data
Stitch together identity profiles from any data you’ve collected, including offline and online purchases, in your data warehouse.
Choose your confidence level with Adaptive Identity Resolution
Some use cases, like transactional emails, work best with high-confidence deterministic matching. Others, like ad targeting, work best with high-reach probabilistic matching. With Hightouch, you can use the right method for the right use case.
Deterministic matching
Unify profiles by choosing exact matches of identifiers like email addresses or phone numbers.
Probabilistic matching
Build on top of your exact matches by using AI to unify more profiles, even when customer data gets messy.
Build profiles for any type of identity
Create identity and entity profiles tailored to exactly what your business needs. Easily build and manage multiple identity graphs that adapt to different use cases.
Unify customer profiles with a visual rule builder
Build, test, and tune your own identity resolution rules without touching code. Make changes when you want to, roll them back if you need to.
Make perfect customer profiles
Choose which identifiers should “survive” on each customer record, while still retaining all the values in your data warehouse in case you want to change the logic later. Our Golden Record tool puts you in the driver’s seat, so you can create profiles that are actionable and trustworthy.
Store your identity graph in your own warehouse
Keep your identity graphs and unified records in your data warehouse. Use your customer data and unique Hightouch IDs however you see fit. Hightouch never stores your data or limits how you put it to work.
Resolve identities in your data warehouse, not a black box
Traditional Customer Data Platforms perform identity resolution within their own rigid systems. You don’t have control, and you have to store your data with them. Instead, Hightouch unifies customer profiles directly in your data warehouse.
We don’t store your data
Hightouch is more secure because no duplicate storage is required. Instead, we simply read from your data warehouse, where your data stays safe and sound.
Connect to 250+ tools
Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.
