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The B2B CDP

A data platform tailored for B2B growth

Use your data across your tools to personalize marketing, accelerate sales, inform customer support, and drive product-led growth.

Trusted by leading B2B Saas companies

Plaid.
GitLab.
Ramp.
Iterable.
Calendly.
Mixpanel.
Grammarly.
Malwarebytes.
Retool.
Greenhouse.
Acxiom.
Miro.

Grow your pipeline faster by putting your data to work

60%boost in
activation rate


Calendly logo.

25%of all sales driven by data-powered outbound automation


Ramp logo.

60%customer
acquisition lift


Gorgias logo.

Personalize messages to prospects and leads across channels

Reach your prospects on ad platforms

Target key accounts, suppress existing customers, and inform advertising platforms about conversions to reach new customers at efficient cost.

How Hightouch supports advertising

Personalize marketing automation

Use your data to personalize messages to your customers in email, SMS, in-app messages, and more.

How Hightouch supports marketing

Build cross-channel journeys

Use all of your customer, product-usage, and account data to curate the perfect journeys that engage prospects and customers.

See Journeys in action
A column with targeted accounts, users, and product data and data flowing out of it to the right.

Reach your prospects on ad platforms

Target key accounts, suppress existing customers, and inform advertising platforms about conversions to reach new customers at efficient cost.

Calendly logo.
Calendly logo.

We know so much about our users and have so many signals to build great audiences. With Customer Studio, our marketers can build hyper-specific audiences in minutes, leveraging all of the data in our warehouse, without needing our data team.

Darren Chait

Head of Growth Marketing at Calendly

Read the story
Hightouch Audiences user interface.
Hightouch Audiences user interface.

Check out this 5 minute interactive demo to learn how you can sync customer data to any business tool.

Talk to a product expert to learn how you can sync customer data to any business tool.

The Best CDP for B2B

Don’t put yourself through a long and painful implementation with a traditional CDP, just to fail months later. Traditional CDPs use one-size-fits-all data models that better serve B2C companies. Get started with your existing data today.

Comparisons of features of Traditional CDPs versus Hightouch.

Traditional CDP

Hightouch
B2B data models

Rigid data models built for B2C

Traditional CDPs only allow you to access and activate basic customer data like users and events.

Flexible data models that work for B2B

Access and activate any data that matters to your organization, like accounts, workspaces, opportunities, leads, and data science models.

Sources of truth

Manage multiple sources-of-truth

Traditional CDPs are built on duplicative data storage — your database and theirs.

Get a single source-of-truth

Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.

Implementation effort

6-9 month implementation

Traditional CDPs require a huge lift to set up. You must integrate your existing data manually and conform to their rigid structures.

Implement your first use case in weeks

Don't take a leap of faith. Hightouch is quick to set up because it is built on your existing data infrastructure. 90% of customers are fully onboarded in just days or weeks.

Flexible data models that work for B2B

Access and activate any data that matters to your organization, like accounts, workspaces, opportunities, leads, and data science models.

Get a single source-of-truth

Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.

Implement your first use case in weeks

Don't take a leap of faith. Hightouch is quick to set up because it is built on your existing data infrastructure. 90% of customers are fully onboarded in just days or weeks.

Empower sales and success teams with a complete view of users, accounts, and product data

Bring the data that matters to the places your team already lives – whether that’s a CRM like Salesforce or Hubspot, a CS platform like Gainsight, a feed in Slack, or even Airtable.

Abstract illustration of a data warehouse and Hightouch integration logos like Salesforce, HubSpot, Gainsight, Slack, and Airtable.

Move faster and unlock product-led growth with all of your data

There are hundreds of ways you can use your data to improve your operations and grow your business – some as simple as sending Slack messages to team members when key events happen. Take some inspiration from our favorite use cases.

Abstract illustration of data moving through a messaging tool, to Hightouch which connects it to a CRM, and it ends up at a targeted user.

Connect to 250+ tools

Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.

PostHog
Facebook Custom Audiences
PostgreSQL
Contentstack
Slack
Redis
Awin
Retention Science
Salesforce
Vitally
Google Drive
AlloyDB
NetSuite (REST)
Planhat
Google Retail
Sanity
Microsoft Teams
Criteo
Genesys
Monday
Optimizely
Poplar
Sage Intacct
Marigold Engage (Selligent)
WhatsApp
Yahoo
Salesforce Pardot
Google Display & Video 360
Bloomreach
Brevo
Taboola
Twilio
Databricks
Workday Adaptive Planning
Google Sheets - Service Account (Recommended)
Salesloft
Kameleoon
Campaigner
Notion
Braze Cohorts
Adobe Experience Platform
Userflow
Vizio Ads
Branch.io
Appcues
Attio
Great Question
Microsoft OneDrive
SMTP Email
Gainsight PX
Split
Sprig
LiveIntent
Insider InOne
Dynamic Yield
Kustomer
Batch
Google Cloud Pub/Sub
X Ads (formerly Twitter Ads)
Pendo
Liftoff
CleverTap
BigQuery
Adform
Apache Kafka
PlanetScale
Close
Rockset
StackAdapt
Kayzen
Chameleon
Outreach
Customer.io
OneSignal
SQL Server
LaunchDarkly
Orbit
Impact.com
LG Ad Solutions
Pinterest Ads
Segment
Roku Advertising
Responsys
Box
Microsoft Ads (Bing Ads)
Upland Waterfall
Samsung Ads
Rokt
Microsoft Sharepoint
Adobe Campaign Classic
Oracle DB
Adobe Target
Stripe
MongoDB
Salesforce Pardot (Sandbox)
Kognitiv
HubSpot
Mailchimp
VWO Attribute Lists
MinIO
Hightouch Personalization API
Salesforce Marketing Cloud
Maxio
Freshdesk
Google Ads
Elasticsearch
Calixa
S3
Statsig
Reddit Ads
Airtable
Salesforce Commerce Cloud
Google Campaign Manager 360
Cendyn
Google ADH (BigQuery)
SAP HANA
Talon.One
Nextdoor
Amazon EventBridge
InMobi
Ortto
AWS Lambda
Amplitude
Medallia
Sailthru
Smartsheet
Embedded Destination
Dropbox
Apollo.io
TikTok
Workday
CJ Affiliate
Acoustic
NetSuite (SOAP)
Zapier
Courier
Xero
ServiceNow
Cordial
Algolia
Adikteev
AppLovin
AppsFlyer
BigCommerce
Bluecore
Gong
CitrusAd
Klaviyo
OfferFit
Loops
Google Sheets - User Account
ActiveCampaign
Facebook Conversions
Google Cloud Functions
Pipedrive
Gainsight
Common Room
MoEngage
Zendesk
PAR Retail Stuzo Open Commerce
Campaign Monitor
HubDB
Twilio SendGrid
Asana
Xandr
Reply.io
Google Analytics
Totango
Google Ad Manager 360
Jira
MariaDB
iSpot.tv
Zoomd
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM
Gladly
Webflow
ChurnZero
Facebook Product Catalog
Zuora
Amobee
Azure Functions
DynamoDB
CrowdTwist
RabbitMQ
The Trade Desk
Auth0
Freshsales
Rockerbox
Mixpanel
Snapchat
Help Scout
CockroachDB
Azure Blob Storage
SugarCRM
Marketo
Shopify
SFTP
Rudderstack
Heap
HTTP Request
EnjoyHQ
MySQL
ClickUp
Mattermost
Delighted
Attentive
Qualtrics
ChartMogul
Amazon SQS
Emarsys
Front
Google Audience Partner Display & Video 360
Google Cloud Storage
Digital Turbine
Anaplan
PartnerStack
Beeswax
LinkedIn Ads
FullStory
SAP IBP
OpenSearch
User Interviews
Dynata
Microsoft Excel
Microsoft Dynamics 365
Chargebee
Drift
ClientSuccess
Eloqua
Amazon Kinesis
Marigold Engage+
LINE Ads
Iterable
Braze
Vero Cloud
Firestore
Vistar Media
Intercom
mParticle
Google Search Ads 360
Adjust
Airship
QuickBooks
Singular
Snowflake
PostHog
Facebook Custom Audiences
PostgreSQL
Contentstack
Slack
Redis
Box
Microsoft Ads (Bing Ads)
Upland Waterfall
Samsung Ads
Rokt
Microsoft Sharepoint
Google Analytics
Totango
Google Ad Manager 360
Jira
MariaDB
iSpot.tv