The Hightouch Blog - All

Apr 9

What is audience segmentation? (use cases + tools)

Learn how audience segmentation can increase your conversions by being able to create relevant messaging.

Apr 8

The top 10 enterprise CDPs

Learn everything there is to know about the top 10 enterprise CDPs on the market today.

Apr 2

Iceberg and the rise of the Lakehouse

Apache Iceberg won’t just change data storage. It’s going to change how data works in every industry.

Apr 1

Retargeting vs. remarketing: which one should you choose?

Learn how you can use retargeting and remarketing to convert potential customers and drive engagement with existing or dormant customers.

Mar 28

The best RudderStack alternatives and competitors

Discover the best alternatives and competitors to RudderStack.

Mar 19

Announcing Campaign Intelligence: self-service analytics for marketers

No more asking data teams for help or hopping between tools. It’s time to unlock the data warehouse for marketers.

Mar 18

What is Simon Data?

Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.

Mar 18

What is Treasure Data CDP?

Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.

Mar 18

What is product analytics?

Learn how to leverage product analytics to understand behavioral data to deliver personalized experiences to your customers.

Mar 18

CDP vs DMP: how are they different?

Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.

Mar 15

What is Facebook CAPI?

Find out how Facebook CAPI is the perfect replacement for third-party cookies and how you can continue to send conversion events to improve your ad effectiveness.

Mar 14

Three ways you can set up Facebook CAPI

Don’t let the death of the Pixel stop you from sending conversion events to Facebook. Learn the three methods you can use to set up and send data to Facebook CAPI.

Mar 12

How Knock uses Hightouch’s HTTP Request destination to power notifications

Knock has made it easy to send notifications from the data warehouse by using our flexible and customizable HTTP Request Destination.

Mar 6

The best Simon Data alternatives and competitors

Discover the best alternatives and competitors to Simon Data.

Feb 28

Dark Clouds: the broken promises of Salesforce CDP

Sales, Service, and Marketing Cloud are industry staples. Salesforce’s CDP is the wrong way to get data into them.

Feb 27

Introducing Match Booster Anonymous: ad retargeting for a cookieless world

Welcome to the future of anonymous retargeting—where privacy and performance coexist.

Feb 26

Introducing: Identity Resolution Waterfalls and Profile Inspector

Two powerful new features that make the best warehouse-native identity solution even better.

Feb 26

What is Amperity?

Learn all about Amperity CDP, including: core features, capabilities, and product offerings.

Feb 26

What is Adobe CDP?

Learn all about Adobe CDP, including: core features, capabilities, and product offerings.

Feb 14

What CDPs got right–and wrong–about behavioral events

Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.

Feb 14

Introducing event streaming: sync data to tools in real-time

It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.

Feb 13

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery

Make the most of your advertising data with Hightouch and BigQuery.

Feb 13

What is campaign analytics?

Learn how you can use campaign analytics to conduct experiments, measure campaign performance, and build personalized experiences for your customers.

Feb 13

What is web analytics? (Use cases + tools)

Learn how you can use web analytics to build personalized experiences for your users and increase conversions on your website.

Feb 13

What are data contracts & how do they work?

Master the art of Data Contracts to safeguard your data quality and improve the impact data has on your business.

Feb 12

What is a MarTech stack (and how to build one)?

Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.

Feb 9

What is RudderStack?

Learn all about Rudderstack's core features, capabilities, and product features.

Feb 9

How to raise $1 Million (CEO explains startup funding)

Getting funding for a startup can be hard. What exactly do you need to raise money from investors? Tejas walks through what you need at each stage.

Feb 7

Syncing suppression audiences across Ad Platforms

Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.

Feb 6

Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

Feb 6

How to create customer-centric experiences by activating your data

Getting data for your customer-centric experience can be difficult. But it doesn't need to be. Choose the Composable CDP way.

Feb 6

Leveraging customer data to drive experiences that win with Cars.com

How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.

Jan 31

Navigating the new era of cookieless advertising

The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.