The Hightouch Blog - All

What is a data dictionary?

Learn everything there is to know about data dictionaries so you can leverage them provide relevant context and create transparency across teams.

Why team matters more than tech: an enterprise framework for customer data acceleration

Actable's detailed framework for accelerating enterprise-level customer data initiatives and driving business outcomes.

What is an ETL pipeline?

Learn why an ETL pipeline is essential for data analytics and data activation.

A technical deep dive into Snowflake pricing

Learn everything there is to know about Snowflake pricing so you can estimate your usage and costs.

What's the difference between a data warehouse and a database?

Learn the differences between a data warehouse and a database such as the different types of each and the use cases of each one.

What's new at Hightouch? (Feb 2023)

February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.

The data warehouse is for marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

Announcing Hightouch Customer Studio

An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

Agness Allagh on making experiences possible: bringing all of your customer data together to drive personalization across the customer lifecycle

Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.

Indeed’s Darrell Alfonso on the cloud data warehouse’s role in breaking customer data out of silos

Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed, discusses the flexibility and power of the cloud data warehouse and how MarTech leaders can bridge technical and marketing teams.

M1’s Jake Larson on the future of marketing: how the cloud data warehouse is a game changer

Jake Larson, MarTech leader at M1, discusses how the cloud data warehouse has transformed his marketing organization and M1’s customer experiences for the better.

F5’s Jessica Kao on the complete customer view: leveraging the data warehouse as the customer source of truth

Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.

How to setup dataloader.io

Learn how to leverage dataloader.io to sync data into Salesforce and why it may not be the best option for you.

What is data observability and how does it impact data teams?

Learn how data observability can produce better data products and reduce data downtime.

How do the 6 Snowflake data types work?

Learn about the 6 different data types that you can use in Snowflake.

The impossible knot -- getting marketing & data to talk

How leading organizations are solving the seemingly impossible customer data problem.

What Is data discovery and how can it benefit you

Find out how you can leverage data discovery to build trust and create better data products.

Reason #381 to love the data warehouse: it makes finance strategic

Introducing Cherry Miao, our new VP Finance and Data

Data Activation for everyone - announcing Hightouch’s new Sigma integration

Don’t stop at analytics: activate your Sigma analyses and data models in tools your business teams use every day.

The best modern data warehouse tools

Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.

What Is a data clean room?

Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.

What are user segments (with real-life examples)

Find out what user segments are and how industry leaders are using them to increase conversions.

Usage-based billing is way too hard - how the warehouse makes It easy

Transform your B2B SaaS billing with Hightouch's automated solution.

What's new at Hightouch? (Jan 2023)

2023 may have just started, but our engineering team had one of their busiest months. Check out all the new features and improvements we made in January.

What is data integration and how does it work?

Learn what data integration is and learn how it's used to extract, load, and transform data for analytics and activation.

The five steps for data analysis

Learn why data analysis is so important and what the five steps for data analysis are.

Write once, use anywhere – the future of the cloud data warehouse

Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.

Announcing the Hightouch Personalization API

A fast, flexible API for personalizing your customer experiences

What is data transformation and how does it work?

Learn what data transformation is and how it's used to modify, reformat, cleanse, and restructure data.

Activate trusted customer data to offer personalized retail buying experiences

Unlock the full value of your customer data with Hightouch and Looker.

What is first-party data

First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.

Top 10 skills to learn as a data engineer

Data engineer is an in-demand job. Find out the top 10 skills you must know as a data engineer.

What is DuckDB

Find out all about DuckDB and how it can help you as a data analyst.

How SDRs can utilize product usage data for personalization

Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.

What is data taxonomy?

Find out what data taxonomy is and how it can benefit your data and your business.

A practical guide to using the new Hightouch Fivetran extension

How we automated a near real-time end-to-end pipeline in 15 minutes, without an orchestrator

Should you pay more for dbt Cloud?

Unpacking the 2023 dbt Cloud price change

What's new at Hightouch (Dec 2022)

2022 is nearly over. Check out all of the new integrations, features, and improvements we rolled out in December.

2023 customer data strategies

As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.