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Oct 12
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.
We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.
Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.
Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.
Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.
Leveraging first-party data for audience-based targeting in a cookieless world.
What is event tracking?
Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.
Announcing Hightouch Events: event collection for the data warehouse
Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.
The top 5 identity resolution use cases
Five identity resolution use cases to supercharge your business.
Identity resolution - why CDPs fall short
Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.
The best identity resolution tools
What are the best options available on the market for identity resolution and where do they differentiate?
Is the Composable CDP bullsh*t?
Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.
Customer 360 - what is it and why is it important?
The key to creating unified and actionable customer profiles.
Hightouch vs. Census: the key differences
A comprehensive comparison of Hightouch and Census.
The B2B CDP
How to overcome the unique data challenges of B2B marketing with a Composable CDP
Announcing Identity Resolution
The warehouse-native identity resolution product that MarTech teams have been looking for.
How to power personalization with dbt models
Learn how you can leverage the Hightouch Personalization API to access your dbt models in real-time to power your most complex personalization use cases.
The Customer Data Platform built for conglomerates
How conglomerates can leverage a new generation of CDPs to create a virtuous cycles between individual brand autonomy and consolidation to drive value across the portfolio.
What is a Composable CDP?
Learn why Composable CDPs are seeing such rapid adoption, how they work, and why they're replacing traditional CDPs.
Planning for success: constructing a CDP use case roadmap
Make a plan for the key use-cases that you need to accomplish with your Customer Data Platform implementation.
You don't need the Modern Data Stack to get sh*t done
Why it's time to refocus from the dream architecture to pragmatic solutions that quickly solve your business needs
The Customer Data Platform storage conundrum
What is the most secure (and affordable) way to activate customer data at scale?
Essential Apps for Marketers: Hightouch & HubSpot
Hightouch enables you to enrich HubSpot with customer data and transform your marketing.
A guide for evaluating Data Activation platforms
A simple framework to evaluating and testing Data Activation platforms to ensure successful implementation.
The best Reverse ETL tools
Choose which Reverse ETL tool is the best for your use case with this detailed breakdown of the industry leaders.
Saving $1M in marketing spend with a Composable CDP powered by Hightouch
Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.
What is a customer data warehouse?
Find out what a customer data warehouse is and how it can turn insights into action.
Introducing a Composable Customer Data Platform powered by Google BigQuery
Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.
How to setup Salesforce Data Loader
The ultimate guide to Salesforce Data Loader. Learn how to setup to tool plus the pros and cons.
How to setup Salesforce Data Import Wizard
F5’s Jessica Kao on the complete customer view: leveraging the data warehouse as the customer source of truth
Jessica Kao, Senior Director of Marketing Operations and Analytics at F5, discusses how to leverage the data warehouse to build a customer source of truth.
The best modern data warehouse tools
Looking for the best modern data warehouse tools you should be using? Find out which ones in this article.
What Is a data clean room?
Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.
Write once, use anywhere – the future of the cloud data warehouse
Why we are investing in building features like the Personalization API to make the cloud data warehouse accessible to any team, anywhere.
What is data automation
Learn how you can take advantage of data automation and how it can save you time and effort.
Redshift vs. Snowflake: the definitive guide
Learn the key differences between Redshift and Snowflake around architecture, pricing, security, compliance, data support, administration, data protection, cloud infrastructure, and performance.
iPaaS vs. Reverse ETL: which data integration approach is right for your business?
Dive into architectural differences of iPaaS and Reverse ETL, and learn which is best for your organization.
The best Segment alternatives and competitors
Discover the top alternatives and competitors to Twilio Segment.
Hightouch + Looker: activate data from looks to any business application
Utilize your existing Looker Looks as data models in Hightouch
