The Hightouch Blog - Marketing technology

What is a Customer Data Platform (CDP)?

A guide to understanding Customer Data Platforms (CDPs).

Why AI agents for marketing require more than just LLMs

Reinforcement learning agents offer crucial advantages for scaling personalized marketing.

Deploying a scalable multi-region and multi-brand CDP with Hightouch

Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.

Your ActionIQ escape plan

Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.

Checkmate: the power of AI Decisioning in marketing

A new wave of AI is mastering marketing’s infinite game

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

Why we transitioned to Hightouch at WeightWatchers

For years, we relied on a legacy customer data platform. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...

Maximizing reach while minimizing risk: improvements to Customer Studio

We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.

Real-time in the Composable CDP

Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.

Salesforce Audience Studio (retirement & replacements)

Salesforce Audio Studio is no more, so what are the alternatives?

Adobe Audience Manager (retirement & replacements)

Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?

What is Salesforce Data Cloud?

Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?

Get out of data jail: break free from Adobe and Salesforce’s data platforms

Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.

The ultimate guide to audience managers

Learn why marketers use audience managers to personalize their marketing campaigns.

The ultimate guide to journey builders

Learn why journey builders are the secret to creating great marketing campaigns.

The best Treasure Data alternatives and competitors

Discover the best alternatives and competitors to Treasure Data.

Feature spotlight: building journeys in Hightouch

Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.

The best ActionIQ alternatives and competitors

Discover the best alternatives and competitors to ActionIQ.

The Best mParticle alternatives and competitors

Discover the best alternatives and competitors to mParticle.

No more silos: act on all your data with Hightouch and HubSpot

Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.

The best Adobe Real-Time CDP alternatives and competitors

Discover the best alternatives and competitors to Adobe Real-Time CDP.

The best Amperity alternatives and competitors

Discover the best alternatives and competitors to Amperity.

The best Salesforce Data Cloud alternatives and competitors

Discover the best alternatives and competitors to Salesforce Data Cloud.

The top 10 enterprise CDPs

Learn everything there is to know about the top 10 enterprise CDPs on the market today.

The best RudderStack alternatives and competitors

Discover the best alternatives and competitors to RudderStack.

What is Simon Data?

Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.

What is Treasure Data CDP?

Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.

CDP vs DMP: how are they different?

Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.

The best Simon Data alternatives and competitors

Discover the best alternatives and competitors to Simon Data.

What is Amperity?

Learn all about Amperity CDP, including: core features, capabilities, and product offerings.

What is Adobe CDP?

Learn all about Adobe CDP, including: core features, capabilities, and product offerings.

What CDPs got right–and wrong–about behavioral events

Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.

Introducing event streaming: sync data to tools in real-time

It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.

What is a MarTech stack (and how to build one)?

Learn exactly what a MarTech stack is, how you can build one, and how it can bring efficiency to your business.

What is RudderStack?

Learn all about Rudderstack's core features, capabilities, and product features.

Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

The Composable CDP for first-party data in Europe

A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.

What is Reverse ETL? The definitive guide

Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.

What is mParticle?

Learn all about mParticle's core features, capabilities, and product offerings.