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The complete guide to Composable Customer Data Platforms
Aug 20
Learn how AI agents balance exploring new strategies with scaling what works
How financial marketing teams are using AI agents to drive profitable growth.
Learn how the classic Innovator’s Dilemma is impacting the CDP space.
Learn how AI agents deliver on the promise of personalization at scale
How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.
Learn how OneTrust and Hightouch centralize enterprise consent management in the data warehouse—and enforce it across the rest of the business.
How QSR marketing teams are using AI agents to drive profitable growth.
Salesforce or Adobe? You don’t have to choose
The best way to be a Salesforce AND Adobe shop is to be a data warehouse shop!
Hightouch launches Adaptive Identity Resolution
Take action on complete customer data with the best of both probabilistic and deterministic identity matching.
Get more out of your Adobe products by using Hightouch
Learn how Hightouch makes Adobe products even more valuable.
How Hightouch improves Adobe Campaign
Leverage all customer data to maximize messaging campaigns.
How Hightouch improves Adobe Marketo
Bring the power of the data warehouse to Marketo. Power more impactful personalized marketing while saving your data team time.
How Hightouch improves Adobe Target
Turbocharge your use of Adobe Target by adding more data and richer audiences from your data warehouse.
How Hightouch improves Adobe Analytics and Customer Journey Analytics (CJA)
Learn how you can use Hightouch to improve your use of Adobe Analytics.
How Hightouch improves Adobe Experience Platform (AEP)
Efficiently move data from your warehouse to Adobe’s Experience Platform (AEP).
AI Decisioning in Retail
Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.
Introducing same-session personalization powered by complete customer data
Stop choosing between being fast and being smart. The Composable CDP enables you to be both.
Should you build audiences and journeys in upstream or downstream tools?
Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?
The evolution of marketing personalization
A look at how marketing personalization has changed over the years and where it’s headed.
Twelve reasons to put the data warehouse at the center of your tech stack
Learn actionable ways to improve your tech stack by sourcing data from your warehouse.
MBA in CDP
New to CDP? Check out these articles for a crash course.
What are agentic workflows?
Find out what agentic workflows are and how they are shaping the future of business
Common Composable CDP objections
Debunking common objections to Composabe CDPs.
You’ve already invested in a CDP, but it’s not working. Now what?
How to course-correct when your CDP no longer serves your business (with customer examples)
Top 10 reasons your data warehouse should be your CDP
Composable CDPs can help you avoid some of the common issues that plague packaged CDPs and help you turn your existing data warehouse into your CDP.
What is Identity Resolution? And how does it work?
Learn how to create a 360-degree view of your customer by stitching user profiles together in your data warehouse.
What is a Customer Data Platform (CDP)?
A guide to understanding Customer Data Platforms (CDPs).
Why AI agents for marketing require more than just LLMs
Reinforcement learning agents offer crucial advantages for scaling personalized marketing.
Deploying a scalable multi-region and multi-brand CDP with Hightouch
Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.
Your ActionIQ escape plan
Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.
Checkmate: the power of AI Decisioning in marketing
A new wave of AI is mastering marketing’s infinite game
The hunt for a CDP that’s actually “zero-copy”
Salesforce Data Cloud falls far short of its promise to use your data without copying it.
Why a traditional CDP couldn’t handle our subscription data at FabFitFun
Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.
Why we transitioned to Hightouch at WeightWatchers
For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...
Maximizing reach while minimizing risk: improvements to Customer Studio
We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.
Real-time in the Composable CDP
Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.
Salesforce Audience Studio (retirement & replacements)
Salesforce Audio Studio is no more, so what are the alternatives?
Adobe Audience Manager (retirement & replacements)
Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?
What is Salesforce Data Cloud?
Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?
Get out of data jail: break free from Adobe and Salesforce’s data platforms
Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.
