The Hightouch Blog - Marketing technology

What's the difference between Reverse ETL tools and Segment?

Trying to understand the differences between Reverse ETL and Segment? Find out here! We break down the key differences between the two technologies, so you can make an informed decision.

The state of Reverse ETL: what operational analytics looks like today & beyond

A deep-dive into how companies are using Reverse ETL in to power their operational workflows

Using Hightouch and Slack to power sales ops workflows

Getting data from your Data Warehouse into Slack couldn't be easier. With just a few lines of SQL, you can start sending custom notifications to your teams in minutes.

Enabling sales teams by syncing product data into HubSpot

Learn how to grab product metrics from your product database and generate queries that will expose that data in Hubspot to enable your Sales teams

3 great ways to schedule a Hightouch sync from your existing workflows

We've got three great ways of integrating Hightouch with your existing workflows: Airflow Operators, dbt Cloud integrations, and Webhook APIs.

The definitive guide to pushing data from your EDW to Salesforce CRM

With the growing adoption of CRMs in large and small organizations, serving customer data to sales teams is a true competitive advantage. This guide outlines multiple ways for pushing data to Salesforce from your EDW.

The future of warehouses and customer data - software engineering daily

Tune in to this episode from the Software Engineering Daily podcast where one of our founders talks about the future of warehouses, what we're building, and the customer data ecosystem as a whole.