Our very own Luke Kline sat down with Austin Hay, Head of Marketing Technology at Ramp to discuss his take on the current MarTech landscape.
Austin and Luke talk through:
- The evolution of the marketing technology
- Current trends that are emerging
- Where to focus when building a modern marketing technology foundation
- The biggest challenges teams face today
- Comparing the modern CDP vs the Traditional CDP
- How modern data infrastructure unlocks new possibilities for marketing teams
- How to measure the business impact of your marketing technology investments
Give it a watch!
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