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The complete guide to Composable Customer Data Platforms
Jun 12
Stop choosing between being fast and being smart. The Composable CDP enables you to be both.
How we built an enterprise-scale streaming audience engine that brings complete customer data to same-session personalization
We collected 30 winback emails from Netflix and broke down their email strategy. Here’s what we learned that you can apply to your own lifecycle program.
Personalize every journey with next best actions that drive growth and retention.
Use historical data to preview how customers will progress through your journeys
Combine the scale, flexibility, and AI from Databricks with the ease of use and power of a CDP.
Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?
The AI prompt that cuts lifecycle copy time by 90%
Turn one campaign brief or idea into hundreds of personalized, channel-native variants with this simple AI workflow.
AI agents just made it 7x faster to implement Composable CDPs
A leader at Mammoth Growth shares how AI agents are making the data warehouse and Composable CDPs easier than ever to implement.
GenAI will give us near-infinite content. What happens next?
AI content creation won’t solve all your marketing problems
How AI helped us skip the HTML headache
You don’t need a dev team to ship great emails. At Hightouch, we use AI to turn email designs into fully deployable HTML in minutes. And now, so can you.
The evolution of marketing personalization
A look at how marketing personalization has changed over the years and where it’s headed.
Upgrade your loyalty program into a key revenue driver
Read on for a framework for making your loyalty program more impactful, and the technology that turns that framework into action.
Introducing the Marketer Homepage: A control panel for omnichannel campaign management
Manage omnichannel campaign workflows and AI agents while staying organized with the Hightouch Marketer Homepage
Twelve reasons to put the data warehouse at the center of your tech stack
Learn actionable ways to improve your tech stack by sourcing data from your warehouse.
MBA in CDP
New to CDP? Check out these articles for a crash course.
Introducing Insights for AI Decisioning: Uncover hidden marketing opportunities
How AI agents and marketers grow smarter by learning together
What are agentic workflows?
Find out what agentic workflows are and how they are shaping the future of business
Agentic AI in Marketing (You’re Using AI Wrong)
Find out how you should use agentic AI in your marketing.
Common Composable CDP objections
Debunking common objections to Composabe CDPs.
Introducing Golden Record: Solve identity for marketing and AI
Golden Record lets you create a complete and trusted Customer 360 to power marketing and AI agents.
New feature: Segment is now available as a source in AI Decisioning
Learn how you can use AI Decisioning with Segment to power 1:1 customer experiences.
You’ve already invested in a CDP, but it’s not working. Now what?
How to course-correct when your CDP no longer serves your business (with customer examples)
What is Agentic AI?
Stay ahead and future-proof your business by learning how agentic AI is transforming how we do business.
Top 10 reasons your data warehouse should be your CDP
Composable CDPs can help you avoid some of the common issues that plague packaged CDPs and help you turn your existing data warehouse into your CDP.
Introducing Hightouch’s Loops integration
Elevate your email sending with user-friendly tools and robust data access
Opt out of the "batch & blast vs journeys" decision
AI agents now turn generic batch & blast emails into 1:1 customer experiences
We’ve raised $80M at $1.2B to build an agentic marketing platform called AI Decisioning
The old way of marketing wasn’t working, so we invented a new one.
Sometimes, digital analytics alone isn’t enough
Why digital analysts should up-level with cloud data warehouses and composable CDPs
Get an AI Decisioning demo in 4 minutes
Watch a live product demo of AI Decisioning and learn how it can help you scale your personalized marketing
The Best AI Decisioning Platforms in 2025
Find out what the top marketing teams at major enterprise companies use for their AI Decisioning tool.
22 AI Marketing Tools You Need to Win in 2025
Find out what the top 22 AI marketing tools are that you need to know about in 2025
Faulty construction: How most CDPs fail at personalization
Most CDPs are built in a way that limits data access, undermining personalization and AI efforts
Journeys vs. AI Decisioning: how to choose the right approach for your campaigns
Learn when to use AI Decisioning versus predefined journeys to maximize results, maintain control, and scale personalization.
Adam Greco joins Hightouch
Learn why industry-veteran Adam Greco joined Hightouch to help drive awareness of the company and its products.
Three clouds, one platform: Native Azure deployment completes our multi-cloud vision
Hightouch customers can now deploy on Microsoft Azure, Google Cloud Platform (GCP), and AWS.
Introducing Hightouch for Offsite Media Networks
Transform your cloud data warehouse into a self-service audience management and activation solution for offsite retail media.
What is AI Marketing: How to use AI in marketing
Learn how marketing teams are leveraging AI to improve their use cases and what new AI tools you should know about.
Introducing Hightouch’s integration with LG Ad Solutions
Target and suppress first-party audiences across LG Ad Solutions’ ecosystem of over 40 million smart TVs in the US, without paying additional CPM fees.
What is a Customer Data Platform (CDP)?
A guide to understanding Customer Data Platforms (CDPs).
