The Hightouch Blog - All

What 30 years of running lifecycle programs taught us about building programs that actually work

Everything we wish someone told us about building, scaling, and owning lifecycle programs across industries, enterprises, and mid-market companies.

The CDP that works for streaming entertainment: Why Composability is the best answer to VPPA laws

VPPA has made life difficult for streaming companies. The Composable CDP provides a new way to enable compliant personalization.

AI Decisioning in financial services

How financial marketing teams are using AI agents to drive profitable growth.

The Innovator's Dilemma - CDP Edition

Learn how the classic Innovator’s Dilemma is impacting the CDP space.

Overcoming the personalization gap

Learn how AI agents deliver on the promise of personalization at scale

Snowflake Ventures and Capital One Ventures Invest in Hightouch

This strategic investment further accelerates the rapid transformation of how marketers work using data and agentic AI

An analysis of True Classic's abandon cart journey (2025)

I intentionally abandoned cart at checkout to enroll myself in True Classic's win-back program to analyze their strategy.

AI Decisioning in travel & hospitality

How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.

Move from risk to revenue: Consent management with OneTrust and Hightouch

Learn how OneTrust and Hightouch centralize enterprise consent management in the data warehouse—and enforce it across the rest of the business.

AI Decisioning in QSR

How QSR marketing teams are using AI agents to drive profitable growth.

Salesforce or Adobe? You don’t have to choose

The best way to be a Salesforce AND Adobe shop is to be a data warehouse shop!

Email is broken, but fixable

Email's current state has lost some of its luster, but cloud warehouses and AI may help it return to its former glory.

What is a Recommendation System? The Invisible Force Behind Netflix, Amazon, and Spotify

AI recommendation systems turn static suggestions into dynamic, 1:1 experiences. By learning from each customer’s behavior and context, they help marketers deliver the right product to the right person, boosting engagement and revenue at scale.

What Are AI Experiments? And Why Traditional A/B Testing Isn’t Enough Anymore

AI experiments unlock faster learning and deeper personalization. Instead of testing one idea at a time, they optimize every customer interaction automatically, at scale.

Hightouch launches Adaptive Identity Resolution

Take action on complete customer data with the best of both probabilistic and deterministic identity matching.

How to merge offline customer behaviors with online identities

One of the most common use cases for identity resolution is one of the trickiest: bridging the gap between offline and online interactions.

Why you should complement digital analytics with better identity resolution

Learn how improved identity resolution can help digital analytics products and customer journeys.

Get more out of your Adobe products by using Hightouch

Learn how Hightouch makes Adobe products even more valuable.

How Hightouch improves Adobe Campaign

Leverage all customer data to maximize messaging campaigns.

How Hightouch improves Adobe Marketo

Bring the power of the data warehouse to Marketo. Power more impactful personalized marketing while saving your data team time.

How Hightouch improves Adobe Target

Turbocharge your use of Adobe Target by adding more data and richer audiences from your data warehouse.

How Hightouch improves Adobe Analytics and Customer Journey Analytics (CJA)

Learn how you can use Hightouch to improve your use of Adobe Analytics.

How Hightouch improves Adobe Experience Platform (AEP)

Efficiently move data from your warehouse to Adobe’s Experience Platform (AEP).

Hightouch joins the MACH Alliance

The Composable CDP has joined forces with the leading group advocating for an interoperable future.

AI Decisioning in Retail

Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.

Is this the best we can do when it comes to personalization?

How well is your organization using customer data to personalize experiences?

The Customer Engagement Book: An Interview with Alec Haase

Alec Haase, our GM of AI Decisioning at Hightouch, is a contributor to The Customer Engagement Book: Adapt or Die, which just launched today. Here’s an interview with Alec and our partners at MoEngage

Introducing same-session personalization powered by complete customer data

Stop choosing between being fast and being smart. The Composable CDP enables you to be both.

How Hightouch brings complete customer history from the data warehouse to real-time marketing

How we built an enterprise-scale streaming audience engine that brings complete customer data to same-session personalization

What is real-time personalization? The reason your messages miss when they matter most

Are your “personalized” experiences still stuck in the past? If your brand waits hours to respond to a customer’s action, you’re already too late. Real-time personalization powered by tools like Hightouch lets you react instantly with the right message while your customer is still engaged and ready to act.

What is an AI Customer Journey? The Answer to Stagnant Flows and Personalization Fatigue

Static journeys can’t keep up with dynamic customers. AI-powered customer journeys use customer behavior and intent to automatically adapt every decision at scale. It’s personalization that learns and improves with every interaction.

The strategy behind Netflix’s winback machine

We collected 30 winback emails from Netflix and broke down their email strategy. Here’s what we learned that you can apply to your own lifecycle program.

What is Next Best Action? How Leading Lifecycle Teams are Increasing LTV

Personalize every journey with next best actions that drive growth and retention.

How to set up the Reddit Conversions API?

Connect offline and online outcomes to Reddit Ads reliably. The Conversions API helps future-proof your measurement while improving spend efficiency.

Predict the future with Hightouch Journey Simulations

Use historical data to preview how customers will progress through your journeys

Make Databricks your CDP with Data Intelligence for Marketing

Combine the scale, flexibility, and AI from Databricks with the ease of use and power of a CDP.

AI Customer Retention: How Artificial Intelligence Transforms Loyalty Strategy

AI takes retention from reactive to proactive. By anticipating churn and tailoring each interaction as it happens, it helps brands keep more customers, longer—with less manual work.

Should you build audiences and journeys in upstream or downstream tools?

Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?

The AI prompt that cuts lifecycle copy time by 90%

Turn one campaign brief or idea into hundreds of personalized, channel-native variants with this simple AI workflow.