For marketers, reaching inbox zero is an elusive goal.
From planning campaigns weeks in advance to coordinating launches across product, design, and sales, the work and logistics add up. Managing every detail can feel overwhelming, making it essential to have systems that help you stay one step ahead.
While we can't solve every organizational challenge marketers face, we can simplify campaign management with our new Marketer Homepage. Whether you are orchestrating campaigns across multiple channels, reviewing campaign workflows, or building 1:1 customer experiences with AI agents, the Marketer Homepage makes it easy to gather insights and take action.
Here are four features that help marketers do more with data and AI.
One central hub for your data- and AI-driven personalization efforts
Whether you want to build hyper-segmented audiences for an email blast or use AI Decisioning to scale 1:1 personalization across channels, the Marketer Homepage lets you start a new campaign, track your progress, and measure campaign results in one place.
Gather insights from across your channels and campaigns
One significant advantage of using a Customer Data Platform (CDP) for marketing is the ability to build audiences and journeys that power campaigns across all of your channels. As a result, you can analyze omnichannel insights and quickly change active campaigns. Now, it’s easier to view the data most impactful to your business and adjust your focus accordingly. You can even customize your analytics views to get context on what’s most important.
An inbox for all of your marketing activities
Determining high-priority items can be challenging with multiple workflows and stakeholders in one tool. The Marketer Homepage has a new “Activity Feed” that shows recent activity in your workspace and a “Drafts” view that quickly surfaces campaign-related workflows needing review. Whether you need to see the results from a particular campaign or approve edit requests from dozens of people on your team, the Marketer Homepage brings those actions to you in a single feed.
Bring your data and marketing teams together with dynamic, role-specific views
Composable CDPs are designed to bring data and marketing teams together. In Hightouch, marketers use self-serve tools to build their audiences, journeys, and AI agents, while data teams can manage data access, security, and quality. Our Marketer Homepage supports this collaboration by letting you effortlessly switch between tailored "data" and "marketing" views. The “Customer Studio” view for marketers highlights information for audiences and journeys, whereas the “Activation” view for data teams prioritizes information on syncs, models, and observability.
Get started with the Marketer Homepage today
Our north star is to build products that unlock the potential of data for marketing and business teams. As personalization strategies grow more complex, staying organized and informed is the key to acting strategically. Our new Marketer Hompage makes it easy for you to spend less time worrying about details and more time focused on the big picture. If you would like to see these new updates in action, reach out and request a demo today.
