The Hightouch Blog - For marketers

What is a Recommendation System? The Invisible Force Behind Netflix, Amazon, and Spotify

AI recommendation systems turn static suggestions into dynamic, 1:1 experiences. By learning from each customer’s behavior and context, they help marketers deliver the right product to the right person, boosting engagement and revenue at scale.

Is this the best we can do when it comes to personalization?

How well is your organization using customer data to personalize experiences?

The Customer Engagement Book: An Interview with Alec Haase

Alec Haase, our GM of AI Decisioning at Hightouch, is a contributor to The Customer Engagement Book: Adapt or Die, which just launched today. Here’s an interview with Alec and our partners at MoEngage

What is real-time personalization? The reason your messages miss when they matter most

Are your “personalized” experiences still stuck in the past? If your brand waits hours to respond to a customer’s action, you’re already too late. Real-time personalization powered by tools like Hightouch lets you react instantly with the right message while your customer is still engaged and ready to act.

What is an AI Customer Journey? The Answer to Stagnant Flows and Personalization Fatigue

Static journeys can’t keep up with dynamic customers. AI-powered customer journeys use customer behavior and intent to automatically adapt every decision at scale. It’s personalization that learns and improves with every interaction.

The strategy behind Netflix’s winback machine

We collected 30 winback emails from Netflix and broke down their email strategy. Here’s what we learned that you can apply to your own lifecycle program.

What is Next Best Action? How Leading Lifecycle Teams are Increasing LTV

Personalize every journey with next best actions that drive growth and retention.

Predict the future with Hightouch Journey Simulations

Use historical data to preview how customers will progress through your journeys

Make Databricks your CDP with Data Intelligence for Marketing

Combine the scale, flexibility, and AI from Databricks with the ease of use and power of a CDP.

AI Customer Retention: How Artificial Intelligence Transforms Loyalty Strategy

AI takes retention from reactive to proactive. By anticipating churn and tailoring each interaction as it happens, it helps brands keep more customers, longer—with less manual work.

The AI prompt that cuts lifecycle copy time by 90%

Turn one campaign brief or idea into hundreds of personalized, channel-native variants with this simple AI workflow.

GenAI will give us near-infinite content. What happens next?

AI content creation won’t solve all your marketing problems

How AI helped us skip the HTML headache

You don’t need a dev team to ship great emails. At Hightouch, we use AI to turn email designs into fully deployable HTML in minutes. And now, so can you.

What is Agentic Automation? And how is it transforming lifecycle marketing

Agentic automation replaces static workflows with AI agents that plan, learn, and act in real time. It delivers 1:1 personalization at scale, optimizes every message, and frees marketers to focus on strategy, not execution.

Upgrade your loyalty program into a key revenue driver

Read on for a framework for making your loyalty program more impactful, and the technology that turns that framework into action.

Introducing the Marketer Homepage: A control panel for omnichannel campaign management

Manage omnichannel campaign workflows and AI agents while staying organized with the Hightouch Marketer Homepage

Introducing Insights for AI Decisioning: Uncover hidden marketing opportunities

How AI agents and marketers grow smarter by learning together

Agentic AI in Marketing (You’re Using AI Wrong)

Find out how you should use agentic AI in your marketing.

What is Agentic AI?

Stay ahead and future-proof your business by learning how agentic AI is transforming how we do business.

Opt out of the "batch & blast vs journeys" decision

AI agents now turn generic batch & blast emails into 1:1 customer experiences

Get an AI Decisioning demo in 4 minutes

Watch a live product demo of AI Decisioning and learn how it can help you scale your personalized marketing

The Best AI Decisioning Platforms in 2025

Find out what the top marketing teams at major enterprise companies use for their AI Decisioning tool.

22 AI Marketing Tools You Need to Win in 2025

Find out what the top 22 AI marketing tools are that you need to know about in 2025

Faulty construction: How most CDPs fail at personalization

Most CDPs are built in a way that limits data access, undermining personalization and AI efforts

Journeys vs. AI Decisioning: how to choose the right approach for your campaigns

Learn when to use AI Decisioning versus predefined journeys to maximize results, maintain control, and scale personalization.

What is AI Marketing: How to use AI in marketing

Learn how marketing teams are leveraging AI to improve their use cases and what new AI tools you should know about.

The top 9 AI marketing use cases

Discover practical AI marketing use cases like cross-sell promotions, dynamic ads, and churn prevention to drive growth and efficiency that will keep your business competitive.

The Best AI Decisioning Use Cases

Discover how AI Decisioning uses machine learning to deliver hyper-personalized customer experiences at scale—transforming how businesses drive engagement, retention, and revenue.

What are AI agents—and why should marketers care?

A practical explainer of AI agents and why we see them as the future of personalized marketing.

A real holiday miracle: self-serve data for every marketer

It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.

What is AI Decisioning?

Find how AI Decisioning can autonomously run experiments to deliver the best possible customer experiences at a scale not achievable by human intervention.

Free CDP RFP template: streamline your vendor evaluation

Building a tailored CDP RFP is key to choosing the right platform for your business. Use our free template and evaluation framework to focus on the most important features and values for your goals.

AI transformed advertising—now it’s coming for marketing

A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.

What is AI decision making?

Find out how AI decision making can help you automate key decisions in your business to improve the outcomes you’re driving for.

Introducing AI Decisioning

Our biggest product yet. AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.

The rise of the I-beam marketer

Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.

What is a loyalty program? (Examples and data)

Discover how and why more retailers than ever are turning to loyalty programs to drive growth.

The complete guide to marketing campaigns

Learn how you can use data to build highly personalized and targeted marketing campaigns that drive growth for your business.

What is audience segmentation? (use cases + tools)

Learn how audience segmentation can increase your conversions by being able to create relevant messaging.