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What's new at Hightouch? (Feb 2023)

February is a short month, but our engineering team is constantly raising the bar. Check out all of the new integrations, features, and improvements we made in the past month.

Luke Kline

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Mar 1, 2023

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2 minutes

New Hightouch integrations.

New Features

Customer Studio: We officially launched Customer Studio, an entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

Customer Studio

This new suite of tools includes:

  • Audiences 2.0: create audiences with our no-code audience builder
  • Splits: run experiments on randomized cohorts
  • Priority Lists: manage omnichannel marketing journeys
  • Insights: expose analytics about your audiences as you build them
  • Traits: compute valuable data points like “Last Page Viewed” or “LTV”

Read our latest blog post for more info.

New Destinations

Gladly: Sync data directly to Gladly so your customer service team can provide better and more personalized support for your customers.

MariaDB: Combine the analytical power of your data warehouse with the low-latency performance of a transactional database and sync data directly from your warehouse to MariaDB.

CitrusAD: Sync data to CitrusAd and deliver more relevant ads both onsite and across the web by combining data from various sources within your warehouse to build custom audiences.

Correlated: Sync custom audiences to Correlated and build propensity scores and playbooks for your leads to optimize your conversion rates.

Destination Enhancements

NetSuite 0Auth: We can now make requests to your account via 0Auth and generate an access_token, for even more security.

HTTP Request Batching: Send multiple rows per HTTP request.

SFMC Mirror Mode: Our SMFC destination now supports mirror mode. This is the fastest way to sync to SMFC Data Extensions.

Platform Enhancements

Azure Repos Support for Git Sync: Our Git Sync integration now integrates with Azure Repos, which means you can leverage your existing version control to bi-directionally manage your models in syncs.

Hightouch Git Sync integration


More on the blog

  • Announcing Hightouch Customer Studio.

    Announcing Hightouch Customer Studio

    An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

  • The data warehouse is for marketers.

    The data warehouse is for marketers

    How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

  • The impossible knot -- getting marketing & data to talk.

    The impossible knot -- getting marketing & data to talk

    How leading organizations are solving the seemingly impossible customer data problem.

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