New Features
Customer Studio: We officially launched Customer Studio, an entire suite of purpose-built marketer-first features that enable every marketer to build, activate, and measure audiences without engineering support.
This new suite of tools includes:
- Audiences 2.0: create audiences with our no-code audience builder
- Splits: run experiments on randomized cohorts
- Priority Lists: manage omnichannel marketing journeys
- Insights: expose analytics about your audiences as you build them
- Traits: compute valuable data points like “Last Page Viewed” or “LTV”
Read our latest blog post for more info.
New Destinations
Gladly: Activate customer data in Gladly to deliver more personalized, high-quality customer experiences across every support interaction.
MariaDB: Activate your customer data into MariaDB to power real-time, personalized experiences with the speed and performance your marketing campaigns demand.
CitrusAD: Activate audiences in CitrusAd and deliver more relevant ads both onsite and across the web by combining data from various sources within your warehouse to build custom audiences.
Correlated: Sync custom audiences to Correlated and build propensity scores and playbooks for your leads to optimize your conversion rates.
Destination Enhancements
NetSuite 0Auth: We can now make requests to your account via 0Auth and generate an access_token, for even more security.
HTTP Request Batching: Send multiple rows per HTTP request.
SFMC Mirror Mode: Our SMFC destination now supports mirror mode. This is the fastest way to sync to SMFC Data Extensions.
Platform Enhancements
Azure Repos Support for Git Sync: Our Git Sync integration now integrates with Azure Repos, which means you can leverage your existing version control to bi-directionally manage your models in syncs.
