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Create Facebook Lookalike Audiences from High Value Users

In this playbook, you will learn how to use Hightouch to sync an audience of high-value customers to Facebook to generate lookalike audiences.

Made by: Hightouch

Facebook Custom Audiences.
Create Facebook Lookalike Audiences from High Value Users.

Running Facebook ads is a great way to reach potential customers and drive new revenue for your business. But showing even your best ads to just anyone won’t bring you the best return on ad spend (ROAS). To achieve that, you have to make sure that you're targeting users who are (or could be) interested in what you are selling.

You can manually build audiences in ad platforms, but this can often be guesswork based on assumptions which can result in your ads not being optimally shown.

A better solution is creating lookalike audiences from your existing customers. Using your vast amounts of user and interaction data, ad platforms like Facebook can take an existing customer list (a seed list) and generate new audiences of similar users for you to target. Doing so expands your reach while ensuring that your audience quality remains high.

This playbook will walk through how you can use Hightouch to create and automatically sync these audiences from your data warehouse to Facebook - eliminating the bottlenecks of writing engineering tickets and manually uploading CSVs.

diagram showing how you can get data out of your warehouse into Facebook custom audience for marketing

Lookalike audiences help organizations find new high-value customers without any guesswork. Using Hightouch, marketing teams can independently create and sync audiences to Facebook to quickly and easily build lookalike audiences. That means no more waiting on engineering requests and no more manually uploading CSVs.

Want to learn more? Check out our other playbooks or book a demo with our team of experts today!