Whoop boosts member engagement by 128% using Hightouch and Iterable
WHOOP is a cutting-edge wearable technology company that specializes in health and fitness monitoring for elite athletes and health-conscious individuals. The company provides personalized insights on recovery, strain, and sleep through a screenless wristband and a comprehensive mobile app.
Super-Charging Fitness Challenges
In this live session from Iterable's 2024 Activate Summit, Aoife O'Driscoll, AVP, Lifecycle Marketing at WHOOP, and Kashish Gupta, Co-CEO and Co-Founder of Hightouch, share WHOOP's specific strategies to create hyper-personalized experiences that lifted active participants in fitness challenges by 128%.
Watch the recording and download slides to learn how WHOOP executed a multi-channel campaign using Hightouch and Iterable to drive personalization increase open rates by 60% and improve member engagement.