It’s hard to believe that July has already flown by. Don't worry, we’ve been hard at work. This month we’ve rolled out a ton of new destinations and enhancements to our platform and integrations.
New Destinations
- HubDB Destination: Build richer customer experiences with Hubspot’s relational database.
- Emarsys Destination: Drive customer experiences based on user activity like cart abandonment or new signups.
- NetSuite (Rest) Destination: Use Hightouch for specific objects that don’t work with other APIs like custom Transactions or SuiteBilling.
- Rockset Destination: Power richer in-app experiences with real-time customer data from your CDP.
- Campaign Monitor Destination: Create more engaging, personalized content and drive more conversions using your unified customer data.
- Microsoft OneDrive Destination: Easily export customer data and save it directly in OneDrive. No technical setup needed.
- DropBox Destination: Easily export customer data and save it directly in Google Drive. No technical setup needed.
- Campaigner Destination: Take advantage of our latest Campaigner destination. Easily add new subscribers and build suppression lists to exclude certain users from campaigns. No engineering required.
Destination Enhancements
- Salesforce Platform Events: Publish event messages that can be received by Salesforce flows, processes, Apex triggers, and more. Empower your go-to-market teams to build sophisticated, automated workflows, without relying on engineering resources.
- Marketo Static Lists: Create and update your static lists in Hightouch.
- Zendesk Organization Membership: Associate your users with organizations.
- Iterable Static Lists: Sync your audiences directly to your static lists to power your go-to-market teams.
- Hubspot Custom Behavioral Events: Enrich your contact data with behavioral events directly from your warehouse.
- MoEngage Events: Take advantage of the key behavioral data in your warehouse to build even more hyper-personalized campaigns.
Platform Enhancements
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Revamped Destination Catalog: We’ve completely revamped our destination catalog. You can now search for destinations based on your specific use cases.
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Extensions: Connect, configure, and manage all of our ecosystem integrations in a centralized location.
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Bulk Sync Configuration: Configure your syncs in bulk.
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Git Sync Enhancement: See exactly which user created/updated specific resources and also whether or not a resource has been changed in your git log.
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Advanced User Permissions: Previously, Hightouch only supported three high-level roles: admin, editor, and viewer. Now admins can create custom users and groups and define specific roles, policies, and labels across people, projects, and Hightouch resources.
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Databricks Partner Connect: Hightouch is officially available on Databricks Partner Connect. You can now provision your Hightouch workspace directly in your Lakehouse.
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Dagster Integration: Fine-tune your Hightouch syncs, visualize their dependencies and monitor the steps in your Data Activation flow with our Dagster integration.
In Case You Missed It…
Here are a couple of great reads from July.
- Whatis Acquisition: We acquired Whatis, a knowledge management startup, to accelerate our path to becoming the market leader in Data Activation.
- Building a “PLG” Engine on Top of the Data Warehouse: Learn how we evolved our PLG engine to take advantage of our biggest asset: our data warehouse.
- How to Measure the Impact of Your Data Team: Stop focusing on metrics and start tracking outcomes to measure the impact of your data team.
- What Are Google Offline Conversions? Learn everything you need to know about Google Offline Conversions and how you can upload them into Google Ads.
- The Difference Between 1st & 3rd Party Data: Discover the key differences between 1st and 3rd-party data and how you can leverage it for Data Activation.
