How Hightouch and Fivetran are Powering More than 150 Data-Driven Organizations

Mac and cheese. Peanut butter and jelly. Rice and beans. Some things go well together. Here's another to add to the list. Today over 150 organizations use Fivetran and Hightouch to power smart, impactful, data-driven outcomes across every industry, key business teams, and countless use-cases.

What Makes Fivetran and Hightouch a Winning Combination?

Fivetran is the established leader in ELT and data integration. Their platform makes it really easy to get data from various sources into your data warehouse, which saves countless hours in custom pipeline development and maintenance. And strategically, Fivetran helps turn your data warehouse into a single source of truth. Hightouch, a composable CDP for marketers (CDP), is the mirror image of Fivetran, is the mirror image of Fivetran.

Hightouch empowers marketing teams to activate their warehouse data to deliver personalized, impactful customer experiences across every channel. Together, Fivetran and Hightouch let you consolidate all of your data into a warehouse and, from there, activate it across 100+ marketing and business platforms like Salesforce, Zendesk, Facebook, and Braze. No engineering resources required. The benefits of combining these two platforms are measured in faster campaign execution, richer audience segmentation, and more personalized customer experiences, all without burdening engineering teams.

However, the macro benefit of Fivetran and Hightouch is even more significant. More than time saved, combining these two tools empowers a warehouse-first strategy. Marketing teams who want to activate ALL of their data can now do so easily, with no-code tools built for enterprise speed and scale. Fivetran pipelines bring sales data, customer success data, product usage data, marketing data, finance data, and more, all into one central location where it can be viewed, modeled, and manipulated.

Once there, you can use the power of your warehouse to define your key business metrics and KPIs. And with Highouch, you can activate this data in your downstream tools via Reverse ETL syncs. Some examples include:

Triggering emails to new users who abandon the registration/signup process
Enriching customer support tickets with purchase history
Uploading custom audiences to Facebook or Google Ads for retargeting
Syncing product usage to Salesforce for enhanced personalization

Your data warehouse is now more than an analytics layer. With Fivetran and Hightouch, your warehouse or lakehouse becomes an activation layer at the center of your data stack, powering incredible customer experiences.

Who Uses Fivetran and Hightouch?

In short, more than 150 data-driven teams utilize Fivetran and Hightouch, including consumer brands like GameStop, Nando's, Ramp, and Plaid and B2B companies (who are focused on product-led growth) like Marq, Spendesk, Grafana, and Stony. These data-driven teams share a few things in common:

They are committed to establishing the warehouse as their single source of truth for all of their data.
They are determined to deliver hyper-personalized customer experiences.
They know Fivetran and Hightouch, in tandem, will make the above two bullet points possible.

Some Delighted Customers

“With Databricks, Fivetran, and Hightouch, everyone can bring their own data in any format and compare it with everyone else's to get to the truth so that we can make the right decisions for the company.”

Ernest Prabhakar

Business Lead at Nauto

“The value is being able to pull in Salesforce, Marketo, Asana, NetSuite, and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics.”

William Tsu

Customer Success Operations at Blend

“We wanted to have the data in the data warehouse and marketing tools as soon as possible, including real-time. That was our main criteria for success from the technical point of view.”