SAN FRANCISCO, Oct. 20, 2022 /PRNewswire/ -- Hightouch today announced that it has been named the 2022 Ecosystem Partner of the Year award winner by Fivetran. This award was presented today at Fivetran's virtual Partner Summit.
Hightouch was recognized for the company's achievements in helping joint customers unlock the full value of their data through Hightouch's composable CDP for marketers, empowering marketing and business teams to act on insights instantly. This is particularly complementary to Fivetran's fully managed data pipelines, which ensure marketing and business teams always have access to complete, up-to-date customer data within Hightouch's CDP.
Hightouch was founded with the vision to put data into the hands of every business team including marketing, sales, success, and finance, empowering marketing, sales, and business teams to take direct control of their customer data. No engineering resources required. The partnership with Fivetran is key to that vision and allows 150 customers, and more every day, to power personalized, enterprise-grade customer experiences through a AI-native CDP.
Mutual customer PrestaShop, an eCommerce platform, built a modern data stack with Fivetran, Google BigQuery, and Hightouch that serves over 300,000 merchants. "Google Cloud drove home a culture of simplicity around our data stack," explained Remi Paulin, Ph.D., Data Architect at PrestaShop. "This, combined with the easy-to-use Fivetran and Hightouch solutions, enabled marketing and business teams at PrestaShop to independently activate customer data with no-code tools, eliminating reliance on engineering resources and accelerating time to value."
Blend, a cloud banking platform, uses Fivetran, Redshift, and Hightouch to unify disparate data. "We actually have metrics now that we can look at thanks to Fivetran for the data extraction, and then we can ensure consistency of that across teams thanks to Hightouch," says William Blend, Customer Success Operations at Blend.
"We are honored to announce Hightouch as Fivetran's ecosystem award winner," said Michael Bull, Fivetran's Director of Technology Alliances. "Hightouch's Data Activation platform delivers deep value to organizations leveraging the modern data stack. We look forward to continuing to build upon our partnership to further empower joint customers."
"We're excited about the value over 150 joint customers have driven with Fivetran and Hightouch, closing the Modern Data Stack loop from ingestion to activation. Fivetran has been a pivotal partner ushering in our vision of Data Activation, Reverse ETL, and together, turning the warehouse into a CDP for the business." - Tejas Manohar, Co-founder, and Co-CEO.
Learn more about Fivetran, Hightouch, and the value they jointly deliver to over 150 mutual customers.
About Hightouch
Hightouch is the world's leading Data Activation platform, syncing data from warehouses directly into SaaS tools. In November, Hightouch announced $40M in Series B financing at a $450 million valuation led by ICONIQ Capital. Hightouch's hundreds of customers range from fast-growing startups like Plaid, Betterment, Calendly, and Lucidchart to large enterprises like AXS, Nando's, and Autotrader. For more information, visit Hightouch.
