How to Use Snowflake as your Customer Data Platform

Customer Data Platforms (CDPs) are designed and sold as an all-in-one platform for marketing teams as a unified customer database that is accessible to other tools and systems across the organizations.

While CDPs have grown in popularity over the last several years, The CDP Institute's latest survey found that just "23% of consumer marketers have completed their projects on time and schedule. Only 58% of companies with a deployed CDP say it delivers significant value."

Read our whitepaper to learn:

• How CDPs fail to deliver on their promise of a unified customer view
• What is an Composable CDP, and how it compares to an off-the-shelf platform
• Why organizations like Lucid and Auto Trader have embraced the composable approach